Hugo Boss - brand history. The story of Hugo Boss What does Hugo Boss mean?
Story
After the war, Boss quickly switched to sewing uniforms for railroad workers and postmen.
Owners and management
The main shareholder of the company is the Italian Valentino Fashion Group, it owns 50.9%, including 78.8% of ordinary shares. Market capitalization as of December 28, 2015 - 5.3 billion euros.
General Manager - Klaus-Dietrich Lars ( Claus-Dietrich Lahrs).
Activity
The company's main production facilities are located in Izmir (Türkiye).
The total number of personnel is 7.6 thousand people (2005).
The company's revenue for the nine months of 2006 amounted to 1.2 billion euros (for the nine months of 2005 - 1.1 billion euros), net profit - 132.5 million euros (113.5 million euros).
Clothing lines
Boss Black Label- classic style for a business man;
Boss Orange Label- weekend clothes in casual style;
Hugo line- clothes for stylish, creative young people who are always on the move;
Boss Green Label- clothing for golfers;
Boss Woman- business clothes for women;
Perfumes Hugo Boss
Perfumes under the Hugo Boss brand are produced under license by Procter & Gamble. The first Hugo Boss fragrance was released in 1985 under the name Hugo Boss Number One. There are currently 42 Hugo Boss fragrances. Hollywood actors Ryan Reynolds, Jared Leto, Jonathan Rhys Meyers and Gerard Butler took part in advertising for Hugo Boss perfumes. [[K:Wikipedia:Articles without sources (country: Lua error: callParserFunction: function "#property" was not found. )]][[K:Wikipedia:Articles without sources (country: Lua error: callParserFunction: function "#property" was not found. )]]
Excerpt describing Hugo Boss
It was so stunning inside that Stella and I literally froze in a stupor, our mouths open like hungry one-day-old chicks, unable to utter a word...There was no so-called “floor” in the palace... Everything there floated in the sparkling silver air, creating the impression of sparkling infinity. Some fantastic “seats”, similar to groups of sparkling dense clouds accumulated in groups, swaying smoothly, hung in the air, then becoming denser, then almost disappearing, as if attracting attention and inviting one to sit on them... Silvery “ice” flowers, shining and shimmering, they decorated everything around, striking with the variety of shapes and patterns of the finest, almost jewelry petals. And somewhere very high in the “ceiling”, blinding with sky-blue light, huge ice “icicles” of incredible beauty hung, turning this fabulous “cave” into a fantastic “ice world”, which seemed to have no end...
“Come on, my guests, grandfather will be incredibly glad to see you!” – Smoothly gliding past us, the girl said warmly.
And then I finally understood why she seemed unusual to us - as the stranger moved, a sparkling “tail” of some special blue material was constantly trailing behind her, which sparkled and curled like tornadoes around her fragile figure, crumbling behind her. with silver pollen...
Before we had time to be surprised by this, we immediately saw a very tall, gray-haired old man, proudly sitting on a strange, very beautiful chair, as if thereby emphasizing his importance to those who did not understand. He watched our approach completely calmly, not at all surprised and not yet expressing any emotions other than a warm, friendly smile.
The white, silver-shimmering, flowing clothes of the old man merged with the same, completely white, long hair, making him look like a good spirit. And only the eyes, as mysterious as those of our beautiful stranger, shocked us with boundless patience, wisdom and depth, making us shudder from the infinity visible in them...
- Hello, guests! – the old man greeted affectionately. – What brought you to us?
- Hello to you, grandpa! – Stella greeted joyfully.
And then for the first time in the entire time of our already quite long acquaintance, I was surprised to hear that she had finally addressed someone as “you”...
Stella had a very funny way of addressing everyone as “you,” as if emphasizing that all the people she met, whether an adult or a completely toddler, were her good old friends, and that for each of them she had her heart wide open. the soul is open... Which, of course, instantly and completely endeared even the most withdrawn and loneliest people to it, and only very callous souls did not find a way to it.
– Why is it so “cold” here? – immediately, out of habit, questions started pouring in. – I mean, why do you have such an “icy” color everywhere?
The girl looked at Stella in surprise.
“I never thought about it...” she said thoughtfully. – Probably because we had enough warmth for the rest of our lives? We were burned on Earth, you see...
- How did they burn it?! – Stella stared at her, dumbfounded. - Really burned?.. - Well, yes. It’s just that I was a Witch there - I knew a lot... Like my whole family. Grandfather is a Sage, and mother, she was the strongest Sage at that time. This means that I saw what others could not see. She saw the future the same way we see the present. And the past too... And in general, she could and knew a lot - no one knew so much. But ordinary people apparently hated this - they didn’t like too many “knowledgeable” people... Although, when they needed help, it was us they turned to. And we helped... And then those whom we helped betrayed us...
The witch girl looked somewhere into the distance with darkened eyes, for a moment not seeing or hearing anything around, having gone into some distant world known to her alone. Then, shuddering, she shrugged her fragile shoulders, as if remembering something very terrible, and quietly continued:
“So many centuries have passed, and I still feel like the flames are devouring me... That’s probably why it’s “cold” here, as you say, dear,” the girl finished, turning to Stella.
“But you can’t possibly be a Witch!” Stella said confidently. – Witches can be old and scary and very bad. This is what it says in our fairy tales, what my grandmother read to me. And you are good! And so beautiful!..
Brand logo
Нugo Boss(Hugo Boss) is a German brand specializing in the production of luxury clothing, accessories and perfumes. The founder is Hugo Ferdinand Boss.
Story
Brand founder - Hugo Boss
Hugo Ferdinand Boss was born in 1885 in Germany. After the end of the First World War, Hugo founded a small textile workshop, which soon grew into a garment factory, producing uniforms for postmen and police officers and workwear for workers. The post-war crisis of the 1930s affected the Boss family business; the factory was on the verge of ruin, but thanks to Hugo's entry into the National Socialist Party of Germany, production improved.
From 1932 to 1945, the factory was engaged in sewing uniforms for soldiers of the German troops and the authorities of Nazi Germany, and in order to increase production, the labor of prisoners of war from France, Poland and other countries was used. After the end of World War II, Hugo Boss was fined and deprived of some civil rights for his collaboration with the Nazis.
In 1946, the Hugo Boss company suffered another crisis, but continued to produce uniforms for police officers. Two years later, the founder of the factory dies, and his son-in-law, Eugen Holi, takes over the family business. At the beginning of the 1950s, the company expanded its range of men's suits and gradually moved away from mass production, moving closer to Haute Couture.
In 1967, Hugo Boss's grandchildren, Jochen and Uwe Holy, took over the management of the company and managed to transform the brand into the world-famous Hugo Boss brand. In 1970, the company became the largest manufacturer of men's clothing in Germany. During the same period, the first Fashion House of the brand appeared. Already in 1972, the company sponsored tennis and golf championships, as well as Formula 1 races.
In 1975, the talented designer Werner Baldessarini began collaborating with the Fashion House, creating several remarkable collections of men's clothing. Nine years later, the brand launches a perfume line, and in 1985 the company becomes a joint stock company Hugo Boss A.G. In 1993, the Holy brothers left the concern, and the company became the property of the famous Italian holding Marzotto SpA (currently Valentino Fashion Group). Peter Littman is hired as CEO of the brand, who divides the products into three lines: Boss - classic clothing, Hugo - youth clothing and Baldessarin - luxury products.
Collection "Autumn-Winter 2012-2013" from Hugo Boss Black
In 1997, together with the Swiss brand Tempus Concept, the brand launched a line of wristwatches, and in 2000, the Hugo Boss company began producing women's clothing. In 2002, the first children's collection was released.
Present tense
In 2004, the company opened the Hugo Boss boutique on the Champs Elysees in Paris. A year later, the brand launches a line of cosmetics for men, “Boss Skin,” and also introduces its first line of sunglasses. In 2006, together with the Jamiroquai group, the company launched a collection of biker jackets, trousers and gloves.
In 2007, the Hugo Boss Group company sold a controlling stake in its shares to the investment firm Permira, and the Baldessarini line was bought by the brand’s ex-fashion designer Werner Baldessarini. A few months later, the Hugo Boss Fashion House presents a new line, Boss Selection. In 2008, together with the Austrian company Swarovski, the brand launched a line of women's jewelry, and a year later introduced the first Samsung Hugo Boss mobile phone.
In 2012, the company's management presented the book “Hugo Boss, 1924-1945,” authored by Roman Kester. The book tells about the difficult times of collaboration with the Nazis.” Today, the post of General Director is occupied by Bruno Seltzer, the main shareholder is the Italian holding Valentino Fashion Group.
Main lines
Eau de toilette "Boss in motion"
In the world of High Fashion, the Hugo Boss company is represented by two brands (HUGO and BOSS), aimed at different target audiences. Each of them produces lines of men's and women's clothing, accessories and perfumes.
- The BOSS Black Label line is represented by women's, men's and children's premium clothing and accessories.
- The “BOSS Selection” line is represented by men’s clothing and luxury accessories made from exclusive materials.
- The “BOSS Green” line is represented by men’s and women’s clothing for sports and leisure, and accessories.
- The “BOSS Orange” line is represented by men’s and women’s clothing in the “casual” style and accessories.
- The HUGO brand is represented by men's and women's clothing for trendsetters and accessories. Clean lines, exclusive models and minimalism - all this is inherent in the HUGO brand.
- Perfume line “Hugo Boss” - for 2013 there are more than forty fragrances, the most popular of them are “Dark Blue”, “Boss Element” (for men) and “XX”, “Boss Femme”, “Orange” (for women) .
Other activities
The Hugo Boss company has been cooperating with the film industry for many years, in particular, in 1985, the brand's fashion designers designed and sewed costumes for the film Rocky 4, starring Sylvester Stallone. In 2006, the company provided costumes for the popular American television series Miami Vice. In addition, since 1995, the brand has collaborated with the Museum of Modern Art, and is also the supplier of tuxedos for the annual Oscar ceremony.
We have heard a lot about the quality of German cars and equipment, but the phrase “German fashion” sounds somewhat contradictory. Despite everything, one of the clearest examples that classics can be fashionable, successful and popular is the German brand Hugo Boss.
Hugo Ferdinand Boss was born in 1885 in Germany in the city of Metzingen. He received a technical secondary specialized education and also learned trade. Hugo worked in weaving factories for several years and in 1908, after the death of his parents, he inherited a textile store. The same year for the young entrepreneur was marked by his marriage to Anna Katharina Freisinger. Soon the newlyweds had a daughter, Gertrude.
Long before the classic Boss suits: the uniform
By 1923, Hugo opened a small factory based on the store he had inherited and gradually expanded it, producing uniforms for postmen, policemen and workers. Two years later, the company was hit by difficult financial times and the owner began to expand production, offering clothes in new directions; for example, hunting clothes. The boss took out a loan to buy new equipment, some workers agreed to reduce wages, but this did not improve the situation.
The year 1931 was difficult not only for Hugo Boss: the crisis in the country forced many entrepreneurs to curtail their businesses. At this point, Hugo made a decision that is quite controversial to date, which allowed his company to stay afloat and survive in difficult times: the Boss became a member of the National Socialist Party of Germany, which allowed his company to fulfill orders for the production of uniforms for the CC, CA, and the Hitler Youth. It is stated that Hugo Boss himself was not involved in the design and development of the uniforms and regalia; this work was done by Karl Diebitsch.
From 1932 to 1945, the Hugo Boss factory almost completely dressed the German army, from ordinary soldiers to Wehrmacht officers. During the Second World War, his enterprise was declared an important military enterprise. The factory employed more than 150 forced laborers from Eastern Europe and France.
No voting rights, no founder
1946 ushered in the next difficult period in the history of Hugo Boss: the Third Reich fell, the ideas of fascism were declared criminal and all enterprises that collaborated with them fell into disgrace. This fate did not pass Hugo by and he paid a large fine at that time of 80,000 marks, and was also deprived of the right to vote.
Two years later, Hugo Boss died and his production was taken over by his son-in-law Jogen Holy. Hugo Boss once again began producing uniforms for railway workers and police officers.
Hugo Boss's first men's suit
In 1953, Hugo Boss decided to produce a classic men's suit for the first time. Gradually, the brand is moving away from the mass market and moving towards High Fashion. In 1967, the company was taken over by the founder's grandchildren Johann and Ove. Thanks to them, Hugo Boss has become a world famous brand.
In the 70s, Hugo Boss expanded and developed, becoming the largest men's clothing manufacturer in Germany and an influential fashion house with Werner Baldessarini as its chief designer. Hugo Boss sponsored golf and tennis championships and Formula 1 races. In 1984, the first fragrance from Hugo Boss appeared.
Italian temperament and German restraint
The next leap in the development of Hugo Boss was the acquisition of the brand by the Italian Marzotto SpA, which today is the Fashion Group. The heirs of the brand founder no longer have any connection with the company, and it is led by Peter Littman. He identified several lines aimed at different consumer audiences:
Classic Boss line
Hugo Youth Line
Luxury line Baldessarini
Combining classic foundations with fashion trends, Hugo Boss has won many fans.
2000s
The beginning of the 21st century turned out to be more than eventful for Hugo Boss. The brand launched a women's clothing line. He was again accused of collaborating with the Nazis and allocated a large sum to a fund to support victims of the criminal regime. A children's line was launched, as well as lines of men's cosmetics and optics. Together with Swarovski, Hugo Boss began producing women's jewelry and accessories. A mobile phone was released together with Samsung.
Hugo Boss today
The Hugo Boss brand has expanded its lines and today is presented as follows:
Premium clothing and accessories BOSS Black Label
Luxury men's clothing and accessories BOSS Selection
Modern sportswear BOSS Green
Practical casual clothing and accessories BOSS Orange
Avant-garde clothing and accessories HUGO
Hugo Boss produces more than 40 men's and women's fragrances together with the Procter & Gamble concern.
Germany Germany: Metzingen, Baden-Württemberg
Bruno Seltzer (CEO)
Clothing production
€1.562 billion (2009)
€158.4 million (2009)
€104.0 million (2009)
9030 people (2009)
(English)]
Story
After the war, Boss quickly switched to sewing uniforms for railroad workers and postmen.
Owners and management
The main shareholder of the company is the Italian Valentino Fashion Group, it owns 50.9%, including 78.8% of ordinary shares. Market capitalization as of December 28, 2015 - 5.3 billion euros.
General Manager - Klaus-Dietrich Lars ( Claus-Dietrich Lahrs).
Activity
The company's main production facilities are located in Izmir (Türkiye).
The total number of personnel is 7.6 thousand people (2005).
The company's revenue for the nine months of 2006 amounted to 1.2 billion euros (for the nine months of 2005 - 1.1 billion euros), net profit - 132.5 million euros (113.5 million euros).
Clothing lines
Boss Black Label- classic style for a business man;
Boss Orange Label- weekend clothes in casual style;
Hugo line- clothes for stylish, creative young people who are always on the move;
Boss Green Label- clothing for golfers;
Boss Woman- business clothes for women;
Perfumes Hugo Boss
Brand facts
Write a review about the article "Hugo Boss"
Notes
Links
- - Hugo Boss official website (English)
Excerpt describing Hugo Boss
No matter how hard it was for Sonya, she kept an eye on her friend.On the eve of the day on which the count was supposed to return, Sonya noticed that Natasha had been sitting all morning at the living room window, as if expecting something, and that she made some kind of sign to a passing military man, whom Sonya mistook for Anatole.
Sonya began to observe her friend even more carefully and noticed that Natasha was in a strange and unnatural state all the time during lunch and evening (she answered questions asked to her at random, started and did not finish sentences, laughed at everything).
After tea, Sonya saw a timid girl's maid waiting for her at Natasha's door. She let her through and, listening at the door, learned that a letter had been delivered again. And suddenly it became clear to Sonya that Natasha had some terrible plan for this evening. Sonya knocked on her door. Natasha didn't let her in.
“She'll run away with him! thought Sonya. She is capable of anything. Today there was something especially pitiful and determined in her face. She cried, saying goodbye to her uncle, Sonya recalled. Yes, it’s true, she’s running with him, but what should I do?” thought Sonya, now recalling those signs that clearly proved why Natasha had some terrible intention. “There is no count. What should I do, write to Kuragin, demanding an explanation from him? But who tells him to answer? Write to Pierre, as Prince Andrei asked, in case of an accident?... But maybe, in fact, she has already refused Bolkonsky (she sent a letter to Princess Marya yesterday). There’s no uncle!” It seemed terrible to Sonya to tell Marya Dmitrievna, who believed so much in Natasha. “But one way or another,” Sonya thought, standing in the dark corridor: now or never the time has come to prove that I remember the benefits of their family and love Nicolas. No, even if I don’t sleep for three nights, I won’t leave this corridor and forcefully let her in, and I won’t let shame fall on their family,” she thought.
Anatole recently moved in with Dolokhov. The plan to kidnap Rostova had been thought out and prepared by Dolokhov for several days, and on the day when Sonya, having overheard Natasha at the door, decided to protect her, this plan had to be carried out. Natasha promised to go out to Kuragin’s back porch at ten o’clock in the evening. Kuragin had to put her in a prepared troika and take her 60 versts from Moscow to the village of Kamenka, where a disrobed priest was prepared who was supposed to marry them. In Kamenka, a setup was ready that was supposed to take them to the Warsaw road and there they were supposed to ride abroad on postal ones.
Anatole had a passport, and a travel document, and ten thousand money taken from his sister, and ten thousand borrowed through Dolokhov.
Two witnesses - Khvostikov, a former clerk, whom Dolokhov used for games, and Makarin, a retired hussar, a good-natured and weak man who had boundless love for Kuragin - were sitting in the first room having tea.
In Dolokhov’s large office, decorated from walls to ceiling with Persian carpets, bear skins and weapons, Dolokhov sat in a traveling beshmet and boots in front of an open bureau, on which lay abacus and stacks of money. Anatole, in an unbuttoned uniform, walked from the room where the witnesses were sitting, through the office into the back room, where his French footman and others were packing the last things. Dolokhov counted the money and wrote it down.
“Well,” he said, “Khvostikov needs to be given two thousand.”
“Well, give it to me,” said Anatole.
– Makarka (that’s what they called Makarina), this one will selflessly go through fire and water for you. Well, the score is over,” said Dolokhov, showing him the note. - So?
“Yes, of course, so,” said Anatole, apparently not listening to Dolokhov and with a smile that never left his face, looking ahead of him.
Dolokhov slammed the bureau and turned to Anatoly with a mocking smile.
– You know what, give it all up: there’s still time! - he said.
- Fool! - said Anatole. - Stop talking nonsense. If only you knew... The devil knows what it is!
“Come on,” said Dolokhov. - I'm telling you the truth. Is this a joke you're starting?
- Well, again, teasing again? Go to hell! Eh?...” Anatole said with a wince. - Really, I have no time for your stupid jokes. - And he left the room.
Dolokhov smiled contemptuously and condescendingly when Anatole left.
“Wait,” he said after Anatoly, “I’m not joking, I mean business, come, come here.”
Hugo Ferdinand Boss(German) Hugo Ferdinand Boss; July 8, 1885, Metzingen - August 9, 1948, Metzingen) - founder of the German fashion clothing company Hugo Boss.
Biography
Hugo Boss was born on July 8, 1885 in Metzingen, Baden-Württemberg. He studied at a public school (German). Volksschule) and until 1899 attended the Real College (German. Realschule). For three years he studied the merchant trade in Bad Urach.
In 1902, Boss went to work at a weaving factory in Metzingen. After completing military service, from 1903 to 1905 he worked at a weaving factory in Constanta.
In 1908, after the death of his parents, Hugo Boss took over their textile shop in Metzingen. In the same year he married Anna Katharina Freisinger (German). Anna Katharina Freysinger). From this marriage a daughter was born, Gertrude (German). Gertrud), who in 1931 married sales agent Eugen Holy (German). Eugen Holy).
In 1914, with the outbreak of the First World War, Hugo Boss left with the rank of chief corporal (German). Obergefreiter) to the front and retired from the army in the same rank in 1918. In 1923, he founded a small garment factory in Metzingen producing work and sportswear.
In 1930, the factory was under threat of bankruptcy. On April 1, 1931, Hugo Boss joined the National Socialist German Workers' Party (membership number 508889) and thereby saved his enterprise by receiving a party order for the production of SA, SS and Hitler Youth uniforms.
Historian Roman Köster, author of the study “Hugo Boss, 1924–1945. Clothing Factory Between the Weimar Republic and the Third Reich,” published in 2011, writes: “According to all available sources, the company had nothing to do with uniform design.”
In 1934, Boss bought a weaving factory and moved sewing workshops to its territory. In 1937, almost one hundred people worked for Hugo Boss. With the outbreak of World War II, his factory was declared an important military enterprise and received an order to produce Wehrmacht uniforms. In the period from 1940 to 1945. the factory employed 140 forced laborers - mainly from Poland and Ukraine, as well as 40 French prisoners of war.
After World War II, Boss quickly switched to producing work clothes for railroad workers and postmen.
During denazification, he was recognized as a Nazi collaborator, deprived of voting rights and sentenced to a fine of 80,000 marks. After paying a fine, he tried unsuccessfully to regain his right to vote.
Hugo Ferdinand Boss died on August 9, 1948 at the age of 63. After his death, management of the company passed into the hands of his son-in-law Eugen Holy.