History of the Tommy Hilfiger brand. History of the Tommy Hilfiger brand Secrets of success Tommy Hilfiger
Biography and creativity
Tommy Hilfiger was born and raised in New York State. He was the second child of nine. Tommy's parents wanted him to become an engineer and sent him to study, but the future fashion designer did not follow their advice, quit his studies and went to work in trade. It was then that he first encountered the basics of business - he bought jeans, and then resold them at a very favorable price.
Later, Hilfiger began modeling clothes for various brands, such as Calvin Klein and Perry Ellis. In 1985, the fashion designer founded the Tommy Hilfiger Corporation, which loudly announced itself only in 1992, when the collection was born men's clothing Tommy Hilfiger. In 1995, the Council of Fashion Designers of America named Hilfiger the best menswear designer.
By 2004, the company had expanded, employing more than five and a half thousand people at its enterprises, and revenues exceeded 1.8 billion US dollars. But in 2006, the number of sales decreased, and the fashion designer was forced to sell the company to one of the private investment organizations for $1.6 billion. Subsequently, the opinions of many media outlets writing about the famous designer differed sharply. Some criticized Hilfiger's clothes, while others, on the contrary, encouraged the designer's activities. However, the Tommy Hilfiger brand currently exists, its denim clothing sells well, and Tommy Hilfiger has excellent dividends. Today, Hilfiger is not only a popular designer, but also a well-known philanthropist who encourages sports. In the early and mid-nineties of the 20th century, Hilfiger actively supported some Formula 1 teams. Also in the early 2000s, Hilfiger actively patronized the Ferrari team.
On April 16, 2008, Hilfiger launched new project- television channel on the Internet. The project was carried out jointly with Sony BMG. Tommy TV is dedicated not only to fashion, but also to music.
In March 2010, Tommy Hilfiger was sold for $3 billion. Phillips-Van Heusen Corporation which owns the trademarks
Tommy Hilfiger is a name that everyone knows. If there is a brand of clothing and shoes in the world that everyone without exception likes, it is Tommy Hilfiger. The boutiques of this talented designer are represented in almost all major shopping centers in Russia; they are sold all over the world. Almost everyone who knows even a little about clothes sooner or later comes to the conclusion that Tommy is one of the best stores in the world in terms of price-quality ratio. The stability of this company is pleasing: they do not have successful or unsuccessful collections, each of their collections is always made in the best possible way. high level and is always pleasing to the eye. Looking through the assortment of Tommy Hilfiger products such as jackets, jeans, sweatshirts, pullovers and T-shirts, you involuntarily catch yourself thinking that you would like to buy all the products offered without exception.
The company presented on the current page produces clothes, shoes and accessories (belts, hats, gloves, purses, wallets, suspenders, etc.) for everyone: for children, for men and women, in full size range- from the smallest to the largest sizes. The main style that this manufacturer’s philosophy preaches is casual, but the products look so stylish and beautiful that you wouldn’t be ashamed to wear them even to a business meeting. Clothes are as versatile as possible; the same jacket can be perfect for an elderly gray-haired man and for young man spending in nightclubs day after day. The materials used for tailoring are the best that can be found on our planet: only the best cotton and only the least harmful synthetics for the body, only the highest quality natural cow or pig leather and only the softest and most durable suede.
Leather and cotton jackets, sweaters and pullovers, jeans and trousers, Tommy Hilfiger skirts and dresses - you can buy all this inexpensively with delivery in the online store! Only on our website you can always see latest collections this outstanding designer and the most complete selection of his products: we always have from 700 to 1000 of his products in stock. We work with the largest clothing supplier from Europe, and therefore you can not doubt for a second the quality of the products we offer. We offer our customers only original products of proper quality at the most best prices. As for shoes, here too Hilfiger can boast of some successes - his shoes, boots, shoes, sneakers and sneakers always wear well and serve their owner for a long time and diligently. Well, about style and appearance It’s even unnecessary to say - this manufacturer’s products are always at the very, very highest level.
Do you want to always look your best? To do this, you don’t have to go to stores like Dolce Gabbana, Armani, Gucci and others. Better look at the range of clothes, shoes and accessories from tommy hilfiger, and don’t forget that all this can be bought inexpensively in our online store. A huge selection of products such as trousers, jeans, jackets, sweaters, shorts, Bermuda shorts, shirts and T-shirts are completely at your service! Place your first order right now from our catalog and you will be satisfied. Delivery is carried out throughout Russia. Buy jackets, coats, T-shirts, pullovers and vests from Hilfiger in our store!
The products of the American company are intended for modern stylish people. It is appreciated all over the world due to its high quality, original design and reasonable price. Famous politicians, businessmen, and actors prefer the products of the American designer. They are attracted by the simplicity and originality of things from, which allow even in everyday life look impressive.
When creating his collections of clothes, watches, perfumes, etc., Tommy Hilfiger adheres to the rule: “same quality, same style, same price range.” It is important for him that the consumer is not disappointed in the products, that the goods are always accessible and of high quality.
Items produced under the brand name are created in such a way that the buyer purchases them without much thought and hesitation and is satisfied with the choice made.
History of the Tommy Hilfiger Company
- a relatively young company. The designer released his first clothing collection in 1984. He had been working towards this important event for fifteen years.
In 1969, while a student high school, Tommy Hilfiger made his first money by selling twenty pairs of his own bell-bottom jeans. Gradually polishing his natural talent and gaining experience in the clothing business, he opens a network of small retail stores. They sell clothes by a young designer - comfortable, stylish, original, which every American dreams of, and which is so difficult to find.
Tommy Hilfiger never challenged public opinion and did not try to create something pretentious or shocking. He has always focused on traditional American style, adding fresh and interesting elements to it.
To the arena high fashion Tommy Hilfiger launched his first menswear collection in 1984. Then he spent all his savings on advertising the brand and products, but after two years the costs paid off with interest: the line of shirts alone brought the designer eleven million dollars.
Over the next twenty years, from a small American company it turned into a large international corporation, engaged not only in the production of men's and women's clothing, but also the production of watches, accessories, shoes, and perfumes.
Today there are stores and representative offices in most countries of the world. The company's products are preferred by both celebrities and ordinary people. It attracts with its lightness, simplicity, originality and convenience.
Tommy Hilfiger in Russia
The company's products instantly won the love of Russian consumers. In Moscow in 2001, an American corporation opened the largest brand store in Europe. In terms of the number of representative offices in Russia, it is in no way inferior to McDonald's.
The Russian consumer values things for their individuality. By purchasing them, he gets a real opportunity to be unusual and at the same time not challenge society with flashy elements, and at the same time look simple, elegant and stylish, and, what is also important, feel comfortable.
Secrets of success Tommy Hilfiger
Tommy Hilfiger made the right bet on casual clothes, perfume, watches, because these are the things that are purchased most often. Classic design and original product elements allow you to feel comfortable anywhere and at any time.
The master himself still carefully monitors every line produced by his corporation. Most things are designed according to his design. Tommy Hilfiger often collaborates with celebrities. One of the brand's most popular collections, for example, was designed by Jennifer Lopez.
It should be noted that the products are so individual that they stand apart from the items produced by other leading fashion houses. The designer never copied his competitors. He simply created, relying on his natural instincts. Perhaps this is why he has been one of the top four men's clothing manufacturers in the United States for twenty years, standing on the same level with Calvin Klein, Perry Ellis and Ralph Lauren.
Tommy Hilfiger and watchmaking
One of the most popular products produced under the brand is wristwatches. They are reliable, since Japanese (Myota) and Swiss (ETA) mechanisms are used in production; they are spectacular, since the designer actively uses Swarovski crystals, diamonds, and leather as jewelry. They are elegant and original.
Tommy Hilfiger started producing wristwatch collections not because it is customary in the fashion world, and every leading company must sooner or later present its line. His father worked for forty-two years in a jewelry company, as they said then, as a watchmaker. The talented designer was inspired by his father’s work and has already released about eighty collections of men’s and women’s watches.
The largest American corporation Movado Group produces watches under the brand. Her name alone already serves as a guarantee of quality. Movado Group produces such popular watch brands as Lacoste, Hugo Boss, Concord, Coach, etc.
The design of each collectible line of wristwatches is developed with the participation of the company owner. Before you launch new model into production, Tommy Hilfiger checks every detail.
Unlike other companies involved in the production of wristwatches, it presents its collection not two, but four times a year, which means that you can always find something new and interesting in the company’s stores.
Tommy Hilfiger men's watches
In the collections of watches for men from you will find a model for every taste and every occasion. These could be classic Fairfax business watches, powerful Barnes sports watches, fashionable large Moab chronographs, etc. If necessary, you can choose a waterproof or shockproof model.
Women's watches Tommy Hilfiger
Women's watches are an exceptional style, sophistication, and elegance. There is not a single unnecessary detail, not a single flashy element. Stunning, perfect watch design trademark will emphasize the fragile nature of their owner.
PVH Corporation is one of the world's largest clothing companies and has been on the market for more than 130 years. She owns such world-famous brands as Tommy Hilfiger and Calvin Klein.
Office career
The Russian representative office of PVH is located in the center of Moscow, within walking distance from the metro. In Russia, the company is developing its own retail network of Calvin Klein and Tommy Hilfiger stores, and also has a wide franchise network throughout the country, representing brands in more than 100 retail outlets throughout Russia and the CIS countries.
PVH employs more than 30 thousand employees worldwide, representing more than 40 nationalities speaking 20 languages. PVH's headquarters are located in the very center of Amsterdam, a stone's throw from the city center. The head office provides support to all countries in various functions from finance and new store design to store management and marketing campaign development. Our company represents dynamic and strong brands, and we are interested in attracting qualified, talented and energetic professionals who are ready to develop both professionally and personally.
We have more than
30 000
employees
all over the world
Career in retail
Our stores employ young and ambitious employees focused on career growth and development in the Fashion industry. By becoming part of the Tommy Hilfiger and Calvin Klein family, you have a unique opportunity to feel like experts in the world of fashion and take part in various events. We are very proud of our team of professionals and contribute to their career development within the company! Do you want to become part of a friendly team of professionals and be at the center of fashion trends, receiving all the opportunities for professional growth and development?
Tommy Hilfiger Group is one of the most famous American manufacturing companies designer clothes. The Tommy Hilfiger brand has become synonymous with elegance and classic American fashionable style, which is characterized by an elegant design with a twist.
Today there are more than 1,400 Tommy Hilfiger stores in more than 90 countries.
The Tommy Hilfiger team is a friendly, young and ambitious team of professionals who are truly passionate about their work.
Meleshina Tatyana
I found myself in a company PVH accidentally by sending your resume to the position of Customer Service coordinator.
My previous experience in logistics was not related to the fashion field, but I was interested in getting into this field, like any girl interested in fashion and style. I thought that by working for a fashion brand, I would at least become more fashion aware and look more stylish.
I think it's great to work for a company that has your best interests at heart. Every season our company hosts interesting promotions, collaborations with celebrities, trainings and media days, which help me feel the brand and get to know it better.
Thanks to this, I feel like I am part of a large international company. In the process of work, what inspires me most is cross-functional interaction; I really like communicating with different departments, including at the headquarters in Amsterdam and in the Moscow office, building processes and coordinating them. I also really like the trainings organized in the office. I feel very comfortable working in this team, thanks to the democratic leadership style and a wonderful team of like-minded people.
Georg Feist
We are one of largest companies for the production of clothing in the world with a turnover of more than 9 billion dollars. PVH– more than 30,000 like-minded people working in 40 countries and speaking 20 languages. We own such legendary brands as Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo, Warner's And Olga. We value positive working conditions that stimulate growth, success and creativity. We are looking for talented people who share our values and will help strengthen our position as a global leader in the apparel industry. We are an international company that emphasizes the international development of our talents.
Personally, I joined PVH 6 years ago and currently I head the Russia+ region, which consists of 10 countries. As the most dynamic player in the apparel industry, PVH has provided me with great career opportunities.
It is a great pleasure to work for a company that adapts to industry changes and embraces the entrepreneurial spirit.
When I come to work every day, I am proud to be part of a strong global team.
All our offices reflect the entrepreneurial spirit PVH and make you feel like part of a big family PVH.
This spirit PVH is immediately felt in our Moscow office. It is an honor to lead such a large and diverse market that is recognized by the European division PVH one of the key growth markets. Our main asset in Moscow, and in the world as a whole, is our employees.
We are therefore committed to continuing to invest and develop talent to realize our potential in the Russia region.
Nikita Semenov
I found myself in company PVH while still a 2nd year student at the university.
At that moment, I did not plan to look for a job for a long period and accidentally got a vacancy as a sales assistant in our first own store - TH Outlet Belaya Dacha. After that, I worked at the flagship store on Kuznetsky Most, and also completed a seasonal internship in the Sales department, after which I was hired as a permanent intern in our office.
Even at the very beginning of my career in PVH I realized that I want to develop together with the company, because... I'm interested in fashion, I like brands and, of course, I like the atmosphere inside the company! The company gave me a great experience, the likes of which I probably would not have gotten anywhere else.
What inspires me most about my job is the opportunity to develop in different directions and understand processes that were previously a mystery to me when I worked in a store. Also, of course, constant communication with various departments, as well as colleagues from Amsterdam and Dusseldorf, provides such knowledge and experience, after “absorbing” which you just want to move forward and not stop!
Elena Aimanova
I came to work at Tommy 5 years ago as a sales cashier. For me, work in TN- this is confidence in the future, stability. I am inspired by new collections that have their own flavor, as well as promotions that are held specifically for our customers, and we should not forget about the programs that are held for my colleagues within the team and across the network in general. This is a definite incentive to work.
Great joy comes from live communication with people, the understanding that you are needed and useful. It is always interesting to select certain bows, to create a coherent and harmonious image.
Daria Dmitrieva
I work in PVH more than 5 years - joined the company by applying for the vacancy of Logistics Coordinator. I immediately realized that I wanted to develop here - in an international company that is a leader in the Fashion Industry.
For 1.5 years I was responsible for all local logistics of my own retail, while simultaneously monitoring the work of other departments. I realized that I would like to develop in Retail, namely to be part of the Store Development team. So I began to help with the opening of new stores and reconstruction of existing ones. This is a very difficult but interesting task. My favorite part in this field is seeing the results of my work. It really motivates me to come to the opening and see the fruits of my labors.
In February 2018, I received a promotion and am now a Senior Project Coordinator. It’s so great to work with colleagues from the Moscow and Amsterdam offices and feel like part of a big family.
Egor Shelomentsev
Work in CK- this is, first of all, a close-knit team that daily creates the face of the brand and constantly improves the style. Happy faces of customers, their satisfied needs and interest in the brand motivate to develop, grow higher, and create a unique image of the company. Clear organization of all processes related to the presentation of collections, constant interaction with staff, communication on the same wavelength and, as a result, a successful result - this is what inspires and helps to prosper in your business.
Clarify information Assortment: women's, men's and children's clothing, shoes and accessories in sport-chic and relaxed classic styles. The main line of Tommy Hilfiger is a typical set of clothes for students of prestigious colleges: club jackets, polos, jumpers and pullovers, jeans, trousers and cardigans. Classic pantsuits There are also some, but there are not so many of them. The second line, Hilfiger Denim, is more youthful and includes informal leisure wear: loose T-shirts and sweatshirts, denim shirts and torn jeans.
Uniqueness: Tommy Hilfiger collections different years They differ little from each other - styles that have become classics, and unchanged colors: dark blue, white, red and black.
Relevance: For several decades now, Tommy Hilfiger has been the favorite brand of wealthy high-achieving students.
Pricing policy: not cheap, but affordable. Trousers will cost 10-15 thousand rubles, shirts cost about 10 thousand rubles, dresses - from 10 to 20 thousand rubles, outerwear– 20-30 thousand, bags – 10-30 thousand rubles, and shoes – from 5 to 20 thousand rubles.
Story: in 1969, Tommy Hilfiger opened the People's Place store, offering customers a combination of classic elegance and comfort sportswear. The proposal was received with enthusiasm and very soon Tommy launched his own brand.