Have you decided to open your own store? You need to think about not only the assortment, location and markup level, but also give the outlet a suitable name. Let's figure out how to name a store correctly and why this is so important.

Introduction

What name should you come up with for your store? Many beginning entrepreneurs do not think about this, registering the first word they come across with the relevant authorities. Then they realize that they have made a mistake, but it is very difficult to correct it.

The art of naming companies and stores is called naming

The name of the store should be simple, memorable and beautiful. And it can also become additional free advertising and even a brand in the future. Therefore, never neglect the name for your new outlet - you need to think about it before you go to register a new business.

Please note: The name of the store will form the first impression customers have about it. But if the store sells low-quality products, the impression will be spoiled and the store will go bankrupt.

That is why you should act as harmoniously as possible: the name creates the first impression, it is reinforced with a beautiful sign and a wide range, and high-quality service makes the buyer come back to you again and again. Offer your clients a discount and they will never leave you for competitors, even if they offer better conditions.

What should the name be?

Since Soviet times, store names have not been creative. The tradition continued in Russian Federation. In almost every city you can see establishments named after the owners: “Natalie”, “Lana”, “Elena”. There are also “male” names: “At Seryoga’s”, “At Petrovich’s”, “At Givi’s”, etc. Also, stores with the names “Bread”, “Juice-water”, “ Mobile phones” or “Products”. These are, of course, simple and specific names, but remembering them is quite difficult. And such stores usually have few visitors - mostly only locals visit them.

Let's compare the name “Bakery” and “Little Red Riding Hood”. Where would you go for fresh baked goods? Most people will choose the second option because of the name. And if the baked goods there are really high quality, the store will become a popular place in the city.

It should be understood that the original names of the stores may have nothing to do with its activities. As an example, the experience of the legendary Apple is interesting. For a long time, the board of directors could not come up with a name for the future company. Jobs, taking an apple from a vase on the table, said that if they did not settle on one name, he would call her by the name of this fruit, after which he took a bite of it. As we all know, the company received the name Apple and a logo with an apple bitten on one side.

Creativity should not border on vulgarity

Key Rules for a Good Name

The science of how to create a beautiful and memorable name for a company or retail outlet is called “naming”.

Read also: How to name a children's clothing store: options

Several rules for creating names for a store. To create sonorous names for brands, there is even a special technology - “naming”. Below we list a few key rules of this art:

1. The shorter the better. Your company name should be one or two short words. There is no need to call the outlet “Sale of delicious and fresh dairy products.” But “Burenka” is quite suitable for this.
2. The name of the store must match the product sold. If you sell beautiful forged products, then you can name your company “Hephaestus”. But this beautiful Greek name is completely unsuitable for a clothing or grocery store.
3. The name should be easy to remember and easy to pronounce. There is no need to come up with something complex like Ilkulgan or a word with a lot of sibilants (for example, Sersheif). People with speech impediments simply will not pronounce it, and many simply will not remember such unusual names.
4. The spelling and name in a foreign language should not evoke different associations. For example, the “Sewing” store will be perceived quite critically by English-speaking citizens, and the innocent “Kis-Kis” for eastern residents will become an analogue of a sex shop, and not goods for cats.
5. The company name must be unique. Of course, it is tempting to name a point selling food for fish and aquariums “Rusalochka”, but in Moscow alone there are about 40 of them. This means that confusion will arise, and you can practically forget about online promotion. Especially if competing stores are located near you.
6. You can describe your target audience in naming. Such names as “Inexpensive workwear”, “Everything for newlyweds”, “Militarist”, “Working canteen” have proven themselves quite well.
7. Let the name settle. Came up with interesting option? Wait a couple of weeks and take another look at it. Perhaps it has become less attractive? Discuss it with friends, colleagues and children, ask them to name the associations that came to mind.

Here we have listed seven key tips on how to come up with a store name so that it attracts customers. Now let's look at how exactly successful brands come up with.

When creating a business from scratch, an entrepreneur must think through each stage and foresee possible failures and risks. Among these important points special attention should be paid to choosing the name of your store, even if it operates in an online format. It significantly influences the process of attracting customers and the formation of a positive reputation of the enterprise.

How to name a women's clothing store - options

Choosing a name for a women's store or men's clothing- an important task, which is often given too little attention, considering this aspect to be far from paramount. It is best if the name is developed by professionals in the field of naming and branding. But if the financial condition of a beginning entrepreneur does not allow them to pay for their services, you can try to create a name for your clothing store yourself. It is always worth remembering the mandatory requirements for names (they are also relevant for entrepreneurs who decide).

1. Positive perception.
2. Easy to remember.
3. Beautiful style and originality.
4. Positive associations.

Names that consist entirely of letters that extend beyond the line in their design, for example, a, o, p, s, t, k, are visually poorly perceived. It is better to select names that contain letters with elements protruding upward or downward - f, p, b, d. It is believed that the presence, predominance of the vowel “i” in words creates the impression of second-rate, insignificance. If the name consists of more than 5 characters, it will be difficult to assimilate. To ensure sales growth and ensure accurate staff work, special attention should be paid. Most often, they choose a linear-functional one (management can only be carried out by one dominant person), and it includes a director, accountant, senior salesperson, driver, cleaner, and sales consultants. But this is an indicative diagram; each owner creates an organizational structure for the concept of his enterprise.

Choosing a name for the store women's clothing, you can use the following approaches:

• combine syllables from the surnames of the founders (MarCo);
• add the prefix off to the surname or noun (Creatiff, Bryukoff);
• create an abbreviation or shorten a word (Tata from Tatyana, TIK - You and Beauty, BTB - Be the Best or Be the Best);
• come up with a descriptive name that evokes a positive perception (Fashionista, Your Style, Mister Chic, Elegant, Luna);
• connection to geography (Malibu beachwear store);
• use a play on words (“MaRUSiya” - emphasis on the root “rus” by analogy with the word Russia and the Russian name Marusya);
• create a neologism (it is important to take into account that new words, although they will be 100% original, will be remembered worse - Rassana, Majestic).

To select nice option names for a women's clothing store and increase the chances of success, an entrepreneur should not use some approaches:

1. Take as a basis the names of loved ones (Elena store, Karina showroom).
2. Coming up with a complex name that is difficult to pronounce or remember, if not everyone can understand its meaning (Minerva is the goddess of wisdom in Roman mythology, Miscellaneous - translated from English language means "mixed").
3. Change the sound of brands, imitating the process of creating a neologism (for example, Abibas).
4. The name should not evoke unpleasant emotions or ambiguous interpretations (a debut may be associated with incompetence, lack of experience in successful work, the name of the women's or men's clothing store "Teremok" does not inspire confidence, a fairy tale, children's entertainment is immediately remembered, you should not choose names such as Corrupt Soul , Tsatsa).
5. The name of the store must correspond to its profile, status (the Royal sign will not harmonize with an industrial area, a shabby facade of a building or a semi-basement), as well as the place, time and concept of the enterprise (when choosing the name Passage, you should know that this is the name of an indoor gallery with a row of shops , connecting 2 streets, and if this condition is not met, then you should not choose such a name).
6. Use foreign words that have long become commonplace and banal (Chercher la femme, Violette).

In addition to a good name, it is advisable for the owner to think about a creative one. It should be concise, interesting, and encourage the client to buy.

What do you call a men's clothing store?

When choosing a name for a men's clothing store, it is important to take into account the interests of the target audience and focus on what will evoke positive emotions and trust. To find out how well the option was chosen, you can conduct a small test among potential clients. You need to name the store so that the name is in harmony with the assortment, concept, style of the enterprise, corresponds to the pricing policy of the establishment (naming a small retail outlet World of Style is not a very good idea) and does not cause bad associations (examples of unsuccessful options are Dude, Egoist, Alphonse, Favorite , Macho, Provocateur). It is also better to avoid banal names: Cavalier, Don Juan, Fashion for Men, Men's Clothing Store, Look. The men's clothing store can be called, for example, Stilyaga, Estet, Casanova, Your Style, Forward, El Bravo, Oscar. clothing will give you the opportunity to start your own business with the support of an experienced franchisor and not have to think about choosing a name (for example, you can cooperate with 7 Camicie, TOM TAILOR, VD one, etc.).

List of clothing store names

If you ask a person how many clothing brands he knows, about a dozen will probably be named, but only 2-3 will come to mind first. The same applies to specialized enterprises that clients visit in their city. It is important to choose a name that is easy and at the same time memorable. Of course, for successful promotion of a clothing store and brand recognition, it is necessary to develop and implement an effective advertising campaign, because a good name in itself is not the key to success.

We suggest considering several original options names of women's and men's clothing stores (they can also be used for online shopping platforms):

Name women's online store clothing must be laconic, succinct, positive, and not cause ambiguous associations: House beautiful, Carino, Best Brand, Lady Mart, Brand Factory, 4 seasons, Fashionista, Charm, Fashionable thing. But besides this, it is important that the name corresponds to the price level, the assortment of the virtual trading platform, and that age and social factors are taken into account. It is important to register variant spellings of a domain name. Many people decide

Secret successful business lies not only in the business acumen of the entrepreneur, a large assortment of goods or gigantic capital investments. A correctly formed store name is easy to remember and attracts customers like a magnet. A bad name can be a real disaster and negatively affect the company's reputation. So how do you come up with a store name?

Naming

The easiest, but most expensive way to come up with a successful name is to turn to technologists in the field of “naming”. People who work in this field are professionally engaged in selecting interesting (attractive, meaningful) names for companies, boutiques and stores.

The services of professionals will cost you a lot, but in some cases it’s worth investing in a catchy name. A bright sign and a catchy, memorable company name are key factors influencing sales volume and the number of customers.

A bright sign and a catchy, memorable company name are key factors influencing sales volume and the number of customers.

Dictionary to help

A good option is to choose a melodic, beautiful name store - consult a foreign language dictionary. The name of the product or service offered may sound interesting in English, French or Italian. Such names are memorable, sound new and stylish.

If you have decided on a name, be sure to consult with a specialist, knowledgeable about the rules grammar of the chosen language (especially if the language is oriental). It will be a shame if you order a beautiful sign with an original name, which means something completely different from what you wanted to say.

Favorite characters

Interesting names of characters from fairy tales or cartoons set clients up for a positive wave right from the door. Remember your childhood, your favorite characters - perhaps you will immediately find a suitable topic. For example: a children’s toy store can be called “The Little Mermaid” or “Cinderella”, a point of sale of electrical goods can be called “Elektronik”, making keys to order can be called “Golden Key”.

How to come up with a name for a store? This can happen spontaneously, as the famous Steve Jobs did. He announced to his colleagues: “If you don’t come up with a name for the future company, I will call it...”. And he looked at the apple that was in his hand: “I’ll call her apple...” And he took a bite. We all know what came of it.

Let's remember the geography

Animals, natural objects, cities, plants can become the original name of your business. For example, the Jaguar spare parts store, the New York clothing boutique, and Vodopad home goods.

When choosing an interesting name, you can take legends, traditions and interesting stories of a certain region as a basis. The main thing is to understand the essence of the name, to work through all possible options and associations. After all, it is clear that the name “Titanic” today is not associated with power and strength. The unfortunate ship that sank in 1912 immediately comes to mind.

What's your name?

You can name the store using your first name, your last name, or old, melodious names. However, signs “At Elena’s” or “Visiting Fedor” will not surprise customers; they only make them think of roadside cafes. In order for the name to stand out among the mass of similar companies, it is important to approach the process with a creative spirit.

In order for the name to stand out among the mass of similar companies, it is important to approach the process with a creative spirit.

Let's try to look at the variations of first and last names in a foreign way. Men's clothing store "Smirnoff", shop "Pani Monika". Translate, look at beautiful names in foreign languages, combine several options - the original name will definitely come.

Remember the rules

You can easily choose a name for your store, taking into account the basic rules outlined by experts. In searching for consonant names, we adhere to the following basics:

1. Easy to remember. Visual memory is well developed in almost all people. Potential client, looking at an attractive store sign, will immediately remember it and wonder what’s inside.
2. Conciseness. Do not make complex names that combine a group of words. Maximum quantity – 2-3 short words. The sign “You can buy pork here” will seem stupid and ridiculous.
3. We take into account the translation. In some countries, Russian words mean unexpected and often unpleasant things. Over time, your company may expand internationally, and foreign partners may be shocked by the name of your company. For example, among the Arabs, “Kis-kis” means a call for sexual action, and the Russian name “Galina” means “chicken” in Italian.
4. Associations. It is important that the name of the store matches its theme. Having seen the name of the store for fishermen “Olympus”, many will be interested in what is sold at this point. But the name “Carp” or “Catch” is immediately associated with fishing.
5. . It's sad, but many people forget to check how many companies with a similar name already exist in the city. And if for big city this is acceptable, then two Antoshka stores located on the same street in a small town are clearly too much. Use legal expertise or don’t be lazy, type your “original” name into the search bar and look at the results.

In the end

If the name of the store is already ready, do not rush it - take your time. Perhaps in a week you won’t like it or will cause negative associations, and it will be too late to correct the situation. It is important to adhere common sense and do not try too hard to be original - the name of the store may turn out to be such that it will be impossible to pronounce or remember it.

Go ahead and remember: what you name the ship... Perhaps the name “Fortune” is not very original, but it brings good luck!

Name for a fashion store and shoe salon.

This page about the store name is visited by at least 200 people every day! The selection of titles is very interesting, but it has been available to everyone for five years. Therefore, everything has long been “plundered” into quotes and has lost its originality. If you are brave enough, you can contact the developers (contacts at the bottom of the page, price list at the top button). We can help you - our archives are full good names. Everyone wants to be the first and only owner. If not, then read on.....

What should the name of a fashion boutique be? Of course, stylish! Possibly Italian, because Italy is a fashion factory - with a population of seventy million people. Italy produces 400 million pairs of boots a year. Let's pick up a directory and write down the names of shoe stores and stores fashionable clothes. This is what we got.

Classification of names of fashion boutiques

All our fashion is foreign, so foreign words and motifs predominate in store names. Even domestic manufacturers prefer to give their brands foreign names. For example, men's shoes. Here's what we can offer to owners of newly opening boutiques and shops:

1. Last names in shoe store names

2. Names indicating shoes

3 .Names for a men's fashion store

4 .Movement and travel in the name of the shoe store

5 .Foreign words in shoe store names

6 .Creative names for a shoe salon

7. Names for a youth fashion store

8. Names for fashion stores

9. Various names for different establishments

10. Names for a youth fashion store

How can you choose a name for a clothing store?

In the process of opening a clothing store, many entrepreneurs are faced with the question: “What to call a clothing store?” The store doesn't just need to be named. The name should be sonorous, bright, and memorable. Most businessmen do not attach much importance to this stage and give the store an ordinary name, similar to hundreds of other similar stores. But this is not correct.

Its future fate also depends on the name of the store. If this were not so, then naming would not exist now, and marketers would not devote so much time to this issue. Therefore, to attract customers to your new clothing store, the name must be catchy, rare and relevant to the product range.

How to come up with an original name for any clothing store?

When choosing a name for each store, you need to take into account its assortment. The name must correspond to the products being sold. If all the clothes in the store are from Chinese suppliers, then the name “Fashionable Italy” or “Italian girl” will clearly be a loser.

If the store is a multi-brand store, then it will be quite difficult to come up with a name, since all the simplest and most banal phrases have already been sorted out by competitors. To make your task easier, you can rely on 7 groups.

1 group: goods in general view(clothing, fashion, style, outfit, style).

Group 2: scale (planet, world, country, gallery, home, salon, boutique).

Group 3: quality (economy, image, budget, exclusive, elite, class, chic, office, couture).

Group 4: relevance (stock, mania, discount, second-hand, collection, trend).

Group 5: division of the target group (by gender, age): lady, woman, macho, senior, teens, girl, drive, respectable, baby.

Group 6: product material/product group (linen, knitwear, coats, down jackets, dresses).

Group 7: buyers (family, with us, ours, ours, at home, in person).

You need to create a personal table with seven groups. Each of them should contain words that characterize your clothing store. Words from different groups are combined, and the desired option is selected using the selection method. But you cannot use more than three words from each group. Maximum two.

With a mono-brand store everything is simpler. Since he specializes in one brand, one brand of clothing, you can simply call it the same as the trademark. This gives two advantages at once:

1. There is no need to waste time and rack your brains over the name, it is already ready.

2. Brands are on everyone’s lips, therefore, if customers come to the Mango clothing store, they know that they will only find clothes from one manufacturer here, that is, their visit is targeted.

The stock store has one trap. The fact is that everyone associates stock with second-hand (in most cases) and if you give it another banal name “European stock”, then buyers will simply pass by, thinking that another second-hand store has opened. Therefore, it is better to choose a name for the stock according to the principle of multi-brand stores, so as not to mislead customers in advance.

When choosing a name for a second-hand store, it is better to emphasize that this is clothing for the lower and middle class of the population, that is, low prices. Again, you need to avoid the standard names “Clothes by weight”, “Just second-hand” and so on, and try to add a twist.

Naming and name generation

Naming is the creation of a name for a brand or a specific company. Its secret lies in understanding the idea, advantages of a company or product, which allows you to deeply study the market and target audience. After a detailed and thorough analysis, a phrase or word is created that fully meets the specified parameters and characterizes not only the assortment itself, but also the target group.

Naming has four stages.

1. Definition of goals, functional load, which the name should carry.
2. Selection of words that characterize the product or store from all sides. And the appropriate word is selected from the proposed options.
3. Evaluating the effectiveness of the developed name.
4. Check that identifies identical names.

An ideal result meets the following criteria:

1. Brevity
2. Significance
3. Uniqueness
4. Correct associations
5. Real opportunity to use it in different areas of business

You can come up with a name yourself, or you can contact naming companies. If in the second case everything is clear (the entrepreneur pays money to the company, gives it detailed information about the store and the target audience), then in the first case you can come up with ideas on your own, involve friends and relatives, conduct opinion polls on the Internet or, perhaps, among future employees, and You can use special generators that select a lot of synonyms and sometimes produce really worthwhile options.

The main thing is to take into account some aspects:

1. Features of word formation
2. Customer perception of the name
3. Possibility of incorrect association.

What do you call a women's clothing store?

To successfully name your clothing store, you need to analyze the trends of your competitors. What do they call women's clothing stores? Lately, more and more stores have appeared with borrowed names (Italian, French, less often Spanish). Female names, it would seem, they went through everything (“Angelica”, “Beatrice”). You can come up with names associated with European fashion (“Parisian”). But the assortment should be from Europe, not from China.

The following are considered successful options:

1. "Vaudeville"
2. "Mieux"
3. "Cozy"
4. "Best Brand"
5. "Modesty"
6. "Melisent."

When choosing a foreign word, you need to rely on a convenient pronunciation so that buyers do not have the question: “How is this read?!”

What do you call a men's clothing store?

If you need to think about what to name a men's clothing store, then you shouldn't overdo it. It is in this case that the rule applies: “the simpler, the better.” There is no need to come up with any complex foreign designs. It is better to opt for simple but meaningful Russian words.

1. "Gentleman."
2. "Sir."

Try to avoid popular words like "Dude" or "Casanova." The reaction of male buyers will be mixed.

1. "Aesthete"
2. "Forward"
3. "El Bravo"
4. Oscar

It is ideal when the name of a men's store does not include the words “fashion”, “style”, “fashion” and so on.

What do you call a children's clothing store?

Before you name a children's clothing store, you need to remember what can please children and be associated with them. Popular options are animals: “Buslik”, “Teddy Bear”.

But if you can come up with names for women's and men's stores that would cover the entire age group, then this is a little different. If the products are designed for children aged 10 to 15 years, then they are unlikely to go to a store called “Krokha”.

Therefore, if there are products for children on sale, then the following names will be suitable: “Sunny”, “Peter Pan” (for boys), “Little Fairy” (for girls), “Naughty Boy”, “Karapuzik”.

For older people, you can use characters from popular cartoons or fairy tales. They are usually well remembered not only for children, but also for parents.

1. "Kingdom"
2. "Super Kids"
3. "Goofy"
4. "Children's Quarter"
5. “Wish Island”
6. "Lord"

What do you call clothing stores with a specific product?

Coming up with a name for a clothing store for a specific target group (office workers, teenagers) may be easier than it seems. Here the task is simplified by the fact that there is already a hint of the style of the store and its potential customers.

For example, if this is a store sportswear, then parents of children or older women will not look there. Its buyers will be, to a greater extent, young guys and athletes.

Therefore, names need to be invented based on the style of the clothes being sold. For example, for a sports store it could be “World of Sports”, “Winner”, “Sport-style”.

If this is a store business clothes, then suitable options would be “ Business style", "Official".

For a store with classic clothes, you can come up with many variations of the word “classic”: “Classic”, “Classic”, “classic style”, “Class”.

If the clothing store is aimed at young people, then you can insert slang words that are quickly remembered by teenagers, or something bright and dynamic: “Creative”, “Fresh”, “Impulse”, “Oxygen”, “Ozone”, “Drive”. The main thing is that the name sounds youthful and not pretentious.

On the one hand, coming up with a name is not easy. You can spend a long time choosing, composing, asking friends and, finally, making a choice, but then it turns out that such a store already exists and it is quite successful. And again go through all sorts of names until something appears that is not occupied by anyone and is at the same time catchy. But you can actually come up with a great name without the help of specialists. The main thing is to know what your clothing store offers and to whom.

Watch an interesting video about naming: