Men's vintage. Men's vintage style: an everyday attribute

A few years ago, the attitude towards second-hand stores in Russia was very definite: while abroad the idea of ​​​​giving old things a second life was elevated to a cult, they were afraid to buy used clothes here. A lot has changed since then. This does not mean that those who wince with disgust at the collapse of old things have disappeared, but it seems that every year there are fewer and fewer of them. On the contrary, there are more and more new places in Moscow selling silk shirts inspired by Mick Jagger or cotton dresses from the 60s. N Some stores sell vintage items (those that are more than 20 years old), and some accept items on consignment. T he Village talks about 11 stores in Moscow where you can find interesting old things.

PARADOX

The second-hand store “Paradox” occupies a small room in the basement on Novoslobodskaya. Two people here are engaged in purchasing from English warehouses, they are also sellers and consultants. The first hall is a room with the main assortment, the second, less than three times, is a sale under the red “Sale” sign. On the left in the main room is women's knitwear, among which you can find both vintage dresses from the 70s with the much-loved floral print, and not the most understandable shapes of Zara sweaters; on the right is what you need to come here for in the first place - shirts and outerwear Burberry, Fred Perry, Carhartt and other classic men's brands. The continuation of the rail is a hanger with American jeans, which, judging by the folds, are completely new.

In the center is the pride of the saleswoman Masha - Aquascutum dresses, Moschino trousers and half a dozen other more or less famous brands. In the sales department, prices start from 20 rubles, the most expensive thing in the store - a jacket for 2,700. In the farthest corner there are several hangers with children's things, the most touching of which is wool scarf with ducks for 100 rubles. At the exit there is a stand with non-trivial frames, which, as the owners promise, will soon go on sale. You need to go to Paradox for green and purple windbreakers from the 90s, bomber jackets, motorcycle jackets and unisex shirts with very nice prints.

Novoslobodskaya, 73, building 3

"FACTORY"

The Factory project is carried out by four people. It all started with Irina and her VKontakte group, where she sold things sent by her uncle from America. Now “Factory” has its own 85 sq. m on the territory of Elektrozavod, which has not been operating for a long time and rents out premises to various organizations, from a bakery to a design bureau. The guys themselves renovated the bright two-level room and, with the help of an artist friend who recently presented his exhibition there, decorated the walls.

In antique cabinets and on rails hang things from unknown brands from distant American life. Shorts with the US flag “like in Topshop last year”, ordinary cardigans with unusual embroideries, neckerchiefs with steamships, skirts with the smallest flower - cute post-war things with a lot of history. You can also find jewelry and shoes here - huge cowboy ankle boots or dusty loafers. Men's clothing is still scarce, but the guys promise to fix that. In the near future there are also group classes English, academic drawing lessons, film screenings and friendly parties.

Elektrozavodskaya, 21.
About the meeting with the store owners
need to agree in advance
by phone +7 (916) 427–57–49.

SHOP-GALLERY
VINTAGE CLOTHING "FREAK FREAK"

The vintage store “Frik Frak” was opened in 1997 by fashion historian Irina Getmanova. Now her son has become the director, but Irina herself can occasionally be found in a small room behind rows of velvet jackets. Freek Fraka has 12 professional buyers on staff, 11 of whom live in different countries Europe and one more in the USA. All of them are responsible for searching, purchasing, processing and sending things to Russia, where customs-cleared clothes are taken to a warehouse and then to a store. There are so many clothes in the basement itself that it is impossible to stick your hand between two hangers of dresses.

It seems that it is simply impossible to remember where and what is hanging, given that a quarter of the assortment can be gone in a day, which means that in place of these things new ones will appear tomorrow. But the sellers, who also serve as stylists, quickly find “that 70s-style polka-dot skirt” and “the same blouse, but with a different collar.” Mistress Irina unmistakably determines the age of the item from one sleeve and complains, looking at the beautiful dress, that it is good for everyone, except for the darts made under underwear those years. However, he immediately says that this can be easily corrected, and leads him to a cabinet at the entrance, where behind an unlocked flimsy door lies a luxurious Dior hat almost from the time of Dior himself.

The prices here are an order of magnitude higher than in thrift stores, but once you know the journey that an item takes from being sold in Europe to these hangers, you are already preparing to give much more than they ask for. And very soon things from the store can be bought online.

Shabolovka, 25, building 1

BEYOND RETRO

Beyond Retro is a world-famous vintage store with several branches in the UK and Sweden. Recently, the owner of Trends Brands Nastya Sartan brought Beyond Retro to Moscow - a corner, more similar to a market collapse than to the neighboring stores, opened on the ground floor of Tsvetnoy. Beyond Retro has all its clothes in a single copy, and part of the collection can be ordered on the Trends Brands website, and other items can be viewed in the offline store - those that need to be tried on more.

The assortment is replenished once a month, and now in Tsvetnoy you can already buy something for the summer: long skirts earthy tones, denim shirts with beautiful embroidery, accessories with gold fittings or combined leather dresses like Versace did for H&M, only cheaper and without studs.

"Tsvetnoy", 1st floor

DOBRO SPACE

The Dobro Space project was launched by Sveta and Ira quite recently. After shopping in Berlin, Amsterdam and Paris, the girls decided to create their own space, and while a location for the store has not been found, all sales are made on the Internet. Items shot as a lookbook are sold on Facebook, and the fitting takes place at the home of one of the hostesses of Dobro Space, over tea and heart-to-heart conversations. Basically, prices do not exceed 1,500–2,500 rubles, so sweaters, shirts and tweed jackets are quite affordable for everyone. Soon the girls are going to Berlin to buy new things, and upon arrival they promise to start accepting things on consignment.

Facebook.com/DobroSpace

"NOTHING LIKE THIS"

Going down to the basement of this second-hand store, you only think about how, with the help of such a remarkable name, “Nothing Like This” furnished all the other stores, at least on this street. Inside, a rail with T-shirts hung exactly according to the colors of the spectrum immediately catches your eye. However, they have no opportunity to linger, because good-quality English raincoats and men's shirts such pleasant colors that you no longer want to look at the rest. To find a familiar brand, you need to rummage through hundreds of things, but that’s not the main thing here. All clothing is conveniently divided into shirts, knitwear, jackets, dresses, and the latter are named very conventionally. Among the fluffy mesh skirts and huge purple flowers pinned to everything, there are monochromatic, minimalist synthetic dresses that can be forgiven for everything else in this section.

In the first hall there is also a rail with camouflage and jackets in khaki colors. There are many interesting items in the hall to the left of the entrance: there are classic windbreakers, fashionable baseball jackets, and leather jackets - all hung with amazing care according to textures and colors. The vague impression from the women's knitwear department is compensated by a large number of bright and beautiful neckerchiefs and stoles.

And it turns out that, although “Nothing Like This” is the most ordinary second-hand book, of which there are hundreds, there is nothing like this in any of them. And it’s not about things at all, but about cleanliness, order and a special museum atmosphere, when no one interferes and you are allowed to touch the exhibits with your hands.

Fadeeva, 2

FEELOSOPHY

Before Feelosophy finally settled in China Town, on the site of the former No Wave Store, the store moved countless times. Now, for the most part, men's second-hand stores have their own semi-basement premises, where the guys sell items from closed stores, new brands and their own purchases. There is also a printing machine on which you can make color prints on T-shirts or sweatshirts.

The men's assortment includes thick shirts with interesting designs, simple T-shirts, funny sports jackets with stripes. About the Only Members brand, little known in our country, but which evokes a million associations in the memory of an American teenager in the 80s, we can even tell you five interesting facts. Among the women's items, there are many tacky oversized knitted sweaters with asymmetrical patterns and several more sophisticated items with neat embroidery. The cheapest in the store are Czechoslovak and Polish badges for 30 rubles, the most expensive is warm jacket for 3,600. In addition to clothes, you can find multi-colored plastic wristwatches and metal jewelry of Russian brands.

B. Spasoglinishchevsky lane, 9, building 10

SECOND FRIEND STORE

The Second Friend Store, which opened a year ago, is the best alternative to Mechta, because it sells brands that, when mentioned in Mechta, people wrinkle their brows in confusion. These are Rick Owens, Acne, Helmut Lang, Martin Margiela, Ann Demeulemeester and much more. The store sells items online, although in August it also opened a showroom, where you can come by appointment and during sales. At SFS there is a 40% markup, but here you can still buy things for half the price than in a regular store. To sell your item, you need to take a photo of it and send it detailed description to the website and after that bring it to the store and conclude an agreement. You can also order things by mail to any city in Russia - it’s not a fact that it will fit, but what wouldn’t you do for, for example, Alexander Wang shoes with fur tails?

Pravdy, 3/1–50 (by appointment)

"DREAM"

The luxury clothing thrift store “Dream” opened 11 years ago and since then, it seems, has not changed at all. Still the same taciturn commodity experts who consider clothes of a maximum of thirty brands to be clothes and frown in surprise at the mention of unfamiliar names; the same women in fur coats and stiletto heels with huge branded bags, waiting their turn to receive goods and not even looking towards the almost perfect Michael Kors and Louis Vuitton bags displayed in the center of the hall.

The store takes a 35% commission and keeps the goods from 45 days to three months depending on whether they are interested in the thing or not. Judging by the fact that it is almost impossible to find a price tag of less than 10,000 rubles in the main hall, it becomes clear how the second-hand store existed with such a name for 11 years. Clothes receivers say that occasionally they bring clothes from Russian designers to Mechta, but after half an hour of searching, none of them can be found. Instead, a men's room with an area of ​​5 square meters is discovered. m, where wrinkled jackets with mismatched stripes, packed pink shirts and crimson leather jackets hang.

In another room, with simpler brands, there are two shelves with shoes of all colors and mostly small sizes. Here you can also find almost the full assortment of the Bosco store and an indecently huge number of Dolce & Gabbana items. Directly opposite are the unearthly beauty of Max Mara and Valentino coats, which, apparently, no one has gotten around to yet. Invariably hanging in the fitting room are heavy black and white Chanel chain mail and the finest dress Kenzo, which everyone trying on brings into the booth and takes out back.

Chistoprudny Blvd., 9

"SECOND WIND"

“Second Wind” is the closest second-hand store to the Kremlin and, moreover, the very first in Moscow to begin accepting clothing from famous brands. The store opened 17 years ago, but even today it looks like its first day: the interior has never changed and over time has acquired a resemblance to a junk shop somewhere near Paris. Furla and Jimmy Choo bags are hung on nails on the walls, patent Christian Louboutins peek out from a chest standing on the floor - judging by the appearance, they have been through a lot; next to them are brand new DKNY sandals and a dozen more pairs of shoes for all occasions. Then shoes are found everywhere: behind the front door, under the rails, near a large antique wardrobe, on which stands the most expensive thing today - a quilted Chanel bag for 57,000 rubles, for the fate of which there is no need to worry: such things are bought here the very next day.

The store takes 30% of the cost and stores the clothes for 45 days, but it’s rare that an item manages to last that long. From two rows women's clothing(there is no men's at all) on both sides of the hall two thirds are occupied by things with the labels Yves Saint Laurent, Versace, Max Mara, Jean Paul Gaultier, Marni, Jil Sander, Diane Von Furstenberg, Dolce & Gabbana (which, like in “Dream”, are in the obvious majority) and many others. Suddenly, among the runway brands you come across Gap, H&M or Asos, and with such unjustified price tags that you want to look at the tag again and make sure that this is not a scam. Despite the fact that some of the items here are completely new (mostly Asos and H&M), you should inspect the clothes very carefully before purchasing. Actually, just like everywhere else.

Few people can afford vintage things, because they are a real rarity.

What distinguishes such things from retrocopies?

Find out what true vintage style looks like in clothing for women and men.

Vintage style in clothing: how it manifests itself

Vintage as a clothing style appeared in the 90s. last century. At first, it was understood that vintage style meant things that were 20–30 years old and well preserved. At the same time, there was a restriction that things should not be older than 50 years.

Over time, adjustments were made. Now the vintage style is clothing aged from 30 to 90 years (those that are older are antiques, and those younger are slightly outdated modern things).

Vintage in a broader sense is a retro style, although this definition is completely inaccurate. Vintage items are original, while retro-style clothing can simply be reproduced from modern materials.

Translated from English, the term vintage refers to high-quality wines or a vintage of a certain year, which is associated with its aging. In fashion, by analogy, the term “vintage” indicates old thing, which was popular in the twentieth century.

People who are passionate about vintage constantly turn to the history of fashion of the last century to find out whether the item in front of them is genuine or artificially aged. The true value comes from the haute couture of past times. These are, as a rule, real works of art.

In clothing, vintage style manifests itself as an accurate reflection of the fashion of past times. It is customary to divide such things by decades (20s, 30s, 40s, 50s, 60s and 70s of the twentieth century). At the same time, some designers consider only things that were created before the 60s to be vintage. XIX century.

Vintage women's clothing style

Vintage dresses are worn by those who have refined taste and charisma. When sewing them, designers, as a rule, pay attention to detail and reflect the fashion trends of their time.

Let's highlight the main vintage background by decade:

Things from the 20s and 30s. The 20th century was characterized by glamorous Hollywood chic. The following were fashionable in those days:

Tunic dresses. They were made from different materials depending on the occasion: velvet and silk - for evening outings, knitted ones - for every day. Sometimes they were decorated with a narrow belt, which was located on the hips. Dresses with a low cut-off waist and wing sleeves. Hats with curved brims. They were made in one color and decorated with a large flower or a mesh veil. Strings of pearls, which were usually wrapped around the neck twice and tied with a knot in the chest area. Accessories include boas and boas. Blouses with a closed collar, which was sometimes decorated with a bow. For such a blouse they chose a narrow skirt - an analogue of a modern pencil skirt. Shoes with round toes, mesh stockings.

Clothing from the 1940s has a rough edge to it. It was often possible to see military paraphernalia. At that time the following were considered popular:

Blazers tapered to the waist with sharp shoulders. Shoulder pads were definitely used to make the shoulder line heavier. Blouses with white collars and wide cuffs. Flared skirts reaching to the middle of the calf. The waist line was emphasized wide belt. Current colors are check and polka dot.

The style of the 1950s is characterized by a certain swagger. Corsets, stiletto heels, bright makeup. Significant things of those times:

A printed (plaid or polka dot) tank top or strapless crop top. High-waisted pants and skirts. A colorful headband or neckerchief, tied in front with a knot. Full skirts below the knee.

In the 1960s were relevant:

Knee-length dresses, tailored in the shape of a trapezoid, in bright solid colors or with large polka dots.

Evening low-cut straight dresses. Mini style made of nylon and lycra. Moccasins, which were worn under trousers tailored in a masculine manner with arrows. An untucked shirt, which was worn with a belt.

The 1970s were characterized by the flourishing of the hippie subculture. This was reflected in the clothes. Very popular:

flared trousers; men's jackets; clogs; fitted sweaters and blazers; Indian-style headbands.

Vintage style in men's clothing

Vintage men's clothing style implies the presence in the wardrobe of perfectly ironed shirts with a wide collar, trousers with arrows, and hats. Unlike women's vintage style, men's is characterized by conservatism.

There are different style directions:

Polo. These are specially tailored racing shirts and t-shirts with raglan sleeves. The costumes are characterized by strict outlines and soft colors. Suitable shoes are loafers, oxfords or brogues. The look of a dude is the most striking embodiment of vintage in men's fashion. This trend is characterized by contrasting colors in clothing, interesting hairstyles and accessories in the form of a cane, an elaborate tie, and cufflinks. The best expression of vintage is a tailored suit in black and red checkered patterns. Disco and hippies mean having flared jeans, loose shirts in bright colors, and simple shoes like moccasins in your wardrobe.

Vintage style in clothing is the obligatory compliance of all elements with one trend. The image should not contain unnecessary, random details. Vintage are things that were fashionable earlier, but are well preserved and look great on the figure.

A real rarity in this direction are rare items released by legendary designers such as Coco Chanel, Karl Lagerfeld. Fashion is immortal, and this is evidenced by the particular popularity of vintage these days.

Men's fashion differs from women's in its more loyal approach, but there are a number of similarities. Currently, the men's vintage style, as well as the women's, is perhaps at the next peak of its heyday. This is most likely due to some next evolutionary revolution, which returns many areas of human activity, in their attributes, to decades ago. Men's clothing and accessories more conservative, and from this point of view, the style in question is even more interesting, since many things have been relevant for many years.

About men's vintage fashion

Characteristic features of men's clothes are the long existence of some clothing models, for example, classic single-breasted suits or jeans, and the almost exact repetition of some models after many decades. Of course, this does not mean that men's fashion is repetitive, although there is nothing wrong with that. Apparently, a more strict, actually masculine style contributes to such phenomena.

Men's clothes are also less likely to change, due to the lack of cosmetics, a rather simplified field of activity for stylists and hairdressers, and not changing in any way in form and content male professions, such as a military man or a miner, for example. They are the ones who often define “elevated” vintage men's fashion, associated with the constant wearing of completely unique things, such as berets, almost from the moment of invention. And of course sexual difference, due to the structure of the body and psychological characteristics, also makes its own adjustments, and women's style has always been and will be more mobile than men's. Therefore, if we talk about vintage style, it is quite masculine.

Most popular models

The single-breasted suit has undergone changes over the years in the number of buttons and how to fasten them correctly. Suit trousers have narrowed or widened only slightly over time. The exception is the rather loose cuts of the forties and fifties, which, by the way, are also repeated, but in more narrowed versions.

Classic style jeans have not changed at all, and their derivatives, such as “bananas,” can also be called vintage, since the style of twenty-first century jeans is very reminiscent of them. In general, denim shirts and jackets, just like fifty years ago, are worn with enviable consistency today, but all over the world, and the style remains completely unchanged.

Hats are a very interesting men's attribute. The most vintage, perhaps, is the wide-brimmed large model, which appears and disappears with enviable consistency, but is invariably somewhere nearby. Today, such a hat is more of a personal style item, but it still fits perfectly into modern times with a variety of clothes.

We don’t even have to talk about berets and caps, since their “survivability” is simply amazing. Moreover, the beret changes over the years, only the color, and the caps change the volume, which does not make them fundamentally different, especially since, for example, thirty years ago, and today their assortment remains unchanged.

Black men's shoes with a three-centimeter heel and laces have also already become classics of the genre, since only the leather dressing and some tailoring features change. The appearance remains constant.

Shirts, T-shirts and sneakers have undergone very little change over the course of their existence, so if you find any of these items from fifty years ago, you can easily wear them for a walk. And no one will turn around.

There are still quite a lot of men's vintage paraphernalia, and in general, men's vintage is also very convenient, since a huge number of things can be worn both today and decades from now.

Nelly Ryabinina

Vintage never seems to go out of style. And so sophisticated fashionistas plunge headlong into the world of flea markets and flea markets, secretly passing on to each other the addresses of the best vintage shops. Looking for a 50's style skirt and 70's clip-on clips? PEOPLETALK selection especially for you. We have compiled a list of the best shops in the capital, where you can easily find rare and original things at reasonable prices.

"Vintage X"

A retro store with an excellent assortment of vintage outfits and accessories. Exists since 2008. The small room displays men's and women's vintage clothing from the 40s to the 90s, hats, collectible vintage jewelry and accessories (belts, gloves, ties, cufflinks and tie clips), bags and suitcases, magazines of the last century, household items 20th century and even tights from those times! Here you will definitely find something to your liking. By the way, all things at Vintage X are available for rent, which, you see, is a real salvation for those who are going to a themed party or photo shoot in the spirit of yesteryear.

Prices: dresses - from 2,000 rubles, bags - from 800 rubles, jewelry - from 300 rubles.

Address: st. B. Ordynka, 19

"Frick Frack"

If you love individual style in clothing, then this is the place for you. This is perhaps one of the most famous vintage points on the map of Moscow. The store offers fashionistas a large assortment of men's and women's clothing from the 20th century. “Frik Frak” has been in existence since 1997 thanks to fashion historian Irina Getmanova. The first time you get into a semi-basement room, don’t be scared by the huge number of things hanging crowded along the walls. In addition to a selection of eccentric outfits in the style of “Hipsters,” it’s easy to find cute vintage dresses and carnival costume. While shoveling through kilograms of things, you may run into a famous actor, stylist or costume designer who came here looking for costumes for a new movie or photo shoot.

Prices: dresses - from 2500 rubles, skirts - from 1000 rubles, blouses - from 1000 rubles.

Address: st. Shabolovka, 25, building 1

Vintage Voyage

Are you looking for “that dress” or “that handbag”? This is for you. VintageVoyage is ideal, but, alas, not the cheapest place. It is considered one of the main vintage boutiques in Moscow, and the location is convenient - it is located a stone's throw from the Central Department Store. Once you cross the threshold of the store, it’s like you’re traveling through space and time. The boutique usually offers items from famous brands (Hermes, Chanel, Dior, YSL, Lanvin, Nina Ricci), so the prices are appropriate. Clothing and bags are mainly from Paris, Lyon and Provence, jewelry is from the USA. What especially attracted us was that every item presented in the store simultaneously reflects the era of its creation, and at the same time remains relevant to this day. If you're an intellectual, fashion-savvy, longing for the old days, you won't miss a Hermès Kelly bag, no matter how much it costs. And really, what is half a million rubles when we're talking about about the dream of a lifetime! You can simply dream while looking at an elegant thing, especially since dreams have a habit of coming true.

Prices: dresses - from 50,000 rubles, bags - from 26,000 rubles, jewelry - from 5,000 rubles.

Address: st. Kuznetsky Most, 9/10 (3rd floor)

No Wave Store

The miniature showroom is located in one of the cell apartments on the fourth floor of the legendary Narkomfin building-commune. By the way, this constructivist building is included in the list of world cultural monuments. A very unusual choice of location for a store, you must agree! It simply contains a collection of diverse and interesting things from different parts of the world; there is no specific style orientation. The showroom also houses a vegetarian snack bar, Holynoot. with falafel and homemade ginger beer.

Prices: jeans - from 1500 rubles, sweaters and pullovers - from 600 rubles, dresses - from 600 rubles. An exception is made only for their own collection under the Lashing brand. It is more expensive, prices average about 2000 rubles.

Address: Novinsky Blvd., 25, bldg. 1

"Chiffonier"

If you are a fashionable girl with money and like to stand out in the crowd with rare and vintage, truly rare things, you should come here at least once. This store will appeal not only to lovers of designer items, but also to those who are simply crazy about things with a history. The owner and buyer of "Chiffonierka" Evgenia Kozlova set her goal to create not just a vintage store, but a fashion club that would become a source of inspiration and fashion ideas! There are clothes and accessories not only from famous brands (Emilio Pucci, Emanuel Ungaro, Christian Dior, etc.), but also from other equally respected brands. In “Chiffonniere” you can find a unique item and look through it with a cup of coffee or a glass of champagne albums and vintage fashion books.

Prices: dresses - from 5000 rubles, bags - from 5000 rubles, jewelry - from 1500 rubles.

Address: Stoleshnikov lane, 9

"Shop of Joys"

The first charity store in Moscow. And the only place where you can save, acquire and do good at the same time. What’s interesting is that items are not sold here, but are exchanged for donations for the Children’s Hearts Foundation and the All Together organization. The desired donation amount is from 20 to 40% of the cost of similar new clothing. If you have unnecessary things, shoes, jewelry lying around, you can bring them here, and the “Store of Joys” will find them a new home.

Address: M. Sukharevsky lane, 7

"Own Shelf"

The name of the showroom fully reflects the essence of the project: here anyone can rent a shelf for 420 rubles. a week or several hangers to put up for sale everything he wants to get rid of. The owners of two garage sale stores, Masha and Igor Nikonov, came across the idea in Finland. The assortment here is very diverse: from homemade earrings and books to vintage clothes and dresses from Asos at the lowest prices. By the way, people determine the cost of goods themselves. Thanks to this store policy, outright trash has no place here.

Address: Artplay, st. N. Syromyatnicheskaya, 10, building 9 ; st. M. Sukharevsky lane, 9, building 1

A real man is recognized not by his clothes, but by his deeds. Lately, it seems, this statement is not so certain. A modern man pays special attention to fashion: this is both part of his image and the desire to attract the attention of representatives of the fair half of humanity at first sight...

A man in a wrinkled, washed T-shirt (as if from someone else’s shoulder), frayed jeans, suede boots with scratches and stains... If you think that he doesn’t have money for new things or doesn’t care about his appearance, then you are mistaken. Everything is just the opposite: this man follows fashion and its latest trends. Now pseudo-second hand is in fashion.

In the language of fashion, love for pseudo-old things is called vintage (from the English vintage - year of manufacture). This term is from the vocabulary of winemakers - it refers to wines or vintages of a certain year and age.

Vintage clothing is a longing for things that were once in fashion. This is an attempt by fashion designers not only to accurately copy patterns that were fashionable in bygone years, but also to convey the spirit of that time, to create in the consumer the feeling that the thing he is putting on is not just similar, but is also a hit of the season of the 70s of the last century - old, almost torn, shrouded in the secrets of other people's stories, bringing to mind the idols that were worshiped ten to thirty years ago.

Vintage is postmodernism in fashion, that is, ironic quoting, playing with form and style.

In the mid-eighties, we washed our jackets and then stomped on them to get the coveted “varenka”; in the early 90s, we tore our jeans at the knees, imitating the hippies of the seventies. And now, when we buy “old” things in the store, we quote ourselves, who were once obsessed with things from the past.

Therefore, it is not so easy to find an ordinary T-shirt, jeans and shoes from a brand new place on the shelves. New, clean things today are associated with cheap, consumer goods; They are worn by hamburger and cola lovers, young clerks and mama's boys.

Fashion houses boldly exploit the cliched ideas about real men created by American cinema and adventure literature.

After watching “Pirates of the Caribbean” with the cynical and charming Johnny Depp in the title role, everyone wants to be like him, at least in appearance. There is nothing simpler: don’t shave for several days, periodically sip whiskey from a flask, smoke a pipe. And also buy clothes with marine motifs.

Motto modern man– individuality and freedom of choice. The principle of the mainstream is becoming a thing of the past. There is no longer just one fashion detail or any one fashionable color. The very concept of fashion is also gradually transforming: the main thing is style, or even many styles. And everyone is free to choose their own image, their own character.