Russian folk costume in modern clothes. Russian costume and modern fashion

Fashionable ethno style

Surely the brightest, most memorable, most colorful is. And not only because its range of outfits is much greater than in any other, but also due to the fact that ethno style is a style of good mood.

Briefly about historical facts

Ethnic style involves the use of various elements and items of clothing of national costumes. They pay attention to everything: not only individual items and their elements, but also materials, cut, accompanying shoes and accessories.

Indian classic women's outfit

Classic folk clothing from various countries (India, Russia, Egypt, Greece, etc.) is increasingly used to create modern collections and fashionable looks.

Fashionable clothes in ethno style

The basic rules that designers adhere to when creating clothes are to provide maximum comfort and naturalness.

For the first time, ethnic style of clothing began to be promoted among hippies.

The hippie style of clothing is not just an image, it is a whole philosophy of life

It was quite normal to come across Indian saris somewhere in the wilderness of Canada or painted fabrics and floral scarves in modern city USA.

In the same way, various Greek, Russian and African motifs fell in love.

Greek ethno style

Ethnic style of clothing first appeared on the catwalk in the 10s of the 20th century. It was then that the famous designer P. Poiret showed the whole world an extraordinary collection of clothes in the East Asian style. As some say, his ethnic style was inspired by none other than the ballet “Scheherazade.”

Later, a collection with Slavic roots was also created, which was called “Kazan”. A little later, in her 20s and 30s, the unforgettable Coco Chanel also fell in love with the ethnic style and continued the work of Poiret: she created new Slavic collections.

Sketches of clothes in Russian style from Chanel

The motifs of hot Africa in the collections of fashion designers Philip Miller and Yves Saint Laurent amazed many.

Ethnic style from Yves Saint Laurent

The ethnic style of these masterpieces was reflected in the use of fringes, plant and animal designs, various turbans, headbands and prints in the form of mythological birds. Ethnic clothing is increasingly appearing in fashion shows fashion houses. The last of them were Balmain, Kenzo and Christian Dior.

Egypt

The clothes of many designers here and there hide echoes of the mysterious Ancient Egypt. First of all, this is expressed in a certain color scheme: white, blue, gold, turquoise and yellow.

Egyptian ethno style involves the use of natural colors

As prints, they most often prefer to use various ancient hieroglyphs, geometric figures or images of the elements, pharaohs, symbols of Egypt (scarab beetles, lotus flowers, various deities and birds).

Ethnic style of Egypt - diversity geometric shapes
American singer Rihanna in ethnic Egyptian dress

Egyptian ethno style practically does not limit the choice of fabrics. Here you can safely choose linen, silk, fur and wool, leather and suede. And among the decorative elements, metal plates, embroidery and fringe are preferred.

A variety of women's tunics, floor-length dresses over one shoulder, richly decorated fabrics - this is exactly how fashion dictated that women dress in those days.

Egyptian clothing style has remained unchanged for thousands of years.

Men also chose loose tunics and wide shirts, which were usually decorated under the chest or at hip level.

Greece

Greek ethnic style is a bit similar to Egyptian. This fashion also includes loose-fitting items for both men (tunics, shirts, pants) and women (floor-length dresses or medium length). However, Greek fashion, in comparison with Egyptian, became more elegant. Freedom and comfort remained, but at the same time some zest began to be added.

Greek classical fashion
Modern Greek style for men

If Egyptian fashion was focused on geometric shapes in the cut, then in the Greek one can observe V-shaped necklines, as well as more feminine silhouettes of dresses. Of the main fabrics, they preferred light, translucent ones: chiffon, silk, and some types of fine knitwear. Dresses made from such “flying” fabrics flowed beautifully over the figure and emphasized women’s silhouettes. From color range We tried to choose pastel colors, white, gold, blue, and from prints – drawings of plants and trees.

Russia

Russian traditional clothing holds a special place in the hearts of designers especially for its abundant use of embroidered elements, buttons and colorful motifs.

There is a complete variety in the choice of fabrics: silk, linen, cotton, satin and velvet, cloth and even lace, which were additionally decorated with embroidery, beads, numerous stones, fur inserts and fringe.

Russian style of clothing represents wealth and beauty

Russian fashion is replete with colors: bright red, green, blue, brown, terracotta, black and gold - all these colors were actively used in clothing.

The gold color in clothing has always enjoyed great recognition among women.

The golden color in clothing has always enjoyed great recognition among women, and it is not inferior in popularity even now.Prints are dominated by geometric patterns, images of plants, flowers, birds and animals.

True Slavic fashion – chaste beauty and folk traditions

It is this fashion that is known for its bell skirts, felt boots, colorful scarves, A-line sundresses, fur coats, men's linen and cotton shirts with ties on the chest, jackets and a variety of both short and long vests with luxurious fur elements and trim.

The harsh Russian winter makes fur the king of fashion collections

And all this was actively decorated with embroidered threads and gold elements, decorated precious stones, beads and expensive fabrics (brocade, satin and velvet).

Russian jewelry can make a real queen out of any girl

India

An incredibly colorful and vibrant country. It contains not only a variety of clothes of women and men, but also their most famous spices. in their own way bright colors competes with the Russian one.

Indian ethnic wear is full of all the colors of the rainbow: pink, purple, red, gold, white, turquoise and orange.

Indian fashion has collected the richest colors

But, unlike many countries, each color in this country has its own meaning. The most popular pattern is paisley (“Indian paisley”), as well as a variety of geometric patterns, flowers and images of sacred animals. Since India is a fairly warm country, the most popular fabrics are linen, chiffon and silk.

Indian fashion is all about flowing fabrics, rich decorations and jewels

The main feature is multi-layering. Like Egyptian fashion, Indian fashion also features one-shoulder dresses for women. In this case, the piece of fabric that is worn on the shoulder is decorated the most. Often, all outfits for both women and men are elongated.

Indian classic outfit for women

Representatives of the stronger sex wear long jackets with buttons and long shirts.

Classical men's fashion in India

Indian fashion is a veritable rainbow of colours. At the same time, ethnic clothing does not make a clown out of a person, but gives grace and a certain mystery.

Africa

Roasts are known for their sand, coffee-milk, terracotta and white tones. To add some color accents, red, white and blue were sometimes added.

Africa is the scorching sun and bright outfits

African folk clothing is simply a treasure trove of numerous prints. It is almost impossible to find plain clothes in it: on each of them you will see a variety of designs and patterns - claws of animals, trees and stones, feathers and claws of birds.

African style is the most recognizable ethno-style in clothing and accessories

Women's ethnic or folk clothing is quite diverse: sundresses, shorts and skirts of various lengths, tunics, short tops, blouses and cardigans.

The African ethno-style of clothing and accessories attracts many women with its exoticism and originality, as well as a variety of variations.

Men's fashion in Africa involves wearing loose-fitting trousers and shorts, shirts with loose sleeves and jackets with various elements of drapery and decor: fringe, stones, cord weaving, wooden and metal objects.

African fashion for men

African ethnic style has its own charm. Lightweight fabrics, intricate patterns and accessories, which are made mainly from natural materials(amulets made of stones and fangs, various weaves of leather cords, wooden beads) have a certain magic and attractive primitiveness.

African style is the most exotic of all existing clothing styles.

Every fashionista has some things that bear the imprint of a particular culture in one way or another in her closet. There are several simple recommendations, which will allow you to combine modern trends with folklore accents:

• ethno style involves the use of those colors that are characteristic of a particular country or direction, for example: either the geometric patterns of Egypt, or bright floral Slavic prints;
• try not to combine some futuristic things with ethnic ones: pay attention to light fabrics and free, flowing lines;
• sometimes just one item is enough to embody an ethnic trend: a light sari or a floor-length sand sundress with bright beads will create a unique image and charm;
• Accessories and shoes require special attention: woven leather and wooden sandals, open sandals and moccasins are popular, and accessories include a variety of jewelry that was characteristic of a particular era.

The main feature of clothing in ethnic style is the use of natural fabrics, bright colors and contrasting combinations

Ethno does not lose its popularity. Famous world designers never cease to delight with new collections. Their clothing is inspired by Egyptian, Russian, Indian, Japanese, African and other cultures. Every year, at regular shows of world designers (John Galliano, Roberto Cavalli, etc.), new breathtaking ethnic clothing appears on the catwalks, which combines modern requirements and ancient traditions of a particular country.

World fashion trend recent years– appeal to national traditions. Our designers are not lagging behind and also actively use folk color in their models. Clothes in the Russian style today are not the preserve of grandmothers from folk ensembles, but part of the wardrobe of fashionistas. Today I will tell you in more detail how to create a trendy look and look elegant and feminine.

Russian style of clothing makes reference to the national Russian costume. Characteristics outfits - simple loose cut, natural fabrics, plenty of decor in the form of embroidery, complex patterns and bright colors. Clothing - loose undershirts, skirts and sundresses, men's shirts - comfortable and practical, ideal for a busy life. Outerwear for harsh winter– a fur coat with fur inside, a caftan, a fur hat and a scarf.

History of appearance

At the beginning of the 20th century, with the “Russian Seasons”, Diaghilev opened a window to Russia for Europe, awakening the interest of Europeans in an unknown country. Then the wave of emigration after 1917 scattered the Russian intelligentsia (and not only) throughout Europe and even overseas. There, longing for their homeland, emigrants tried to compensate for the loss of Russian motifs in clothing and everyday life.

Soon Coco Chanel drew attention to clothes unusual to the European eye and, as they say, away we go: Paul Poiret, Yves Saint Laurent, Kenzo and many others “quoted” and continue to “quote” Russian flavor in their collections.

Models and styles

The Russian style is not characterized by close-fitting; clothing should not hinder movement or cause inconvenience, because female models characterized by a straight, loose cut, high waist, long skirts and floor-length sundresses. Characteristic features are puffed sleeves, a turn-down or gathered collar with an elastic band. Clothes were decorated with hand embroidery, lace, ribbons and ribbons. All these details are used in modern patterns.

Colors

Women's folk attire has various combinations with white: white-blue, white-red, white-green, white-yellow or golden. Today, couturiers in branded models are not limited to the usual combinations and create clothes from fabrics that imitate Khokhloma, Gzhel, Zhostovo painting, and matryoshka painting.

However, some designers are of the opinion that restrained tones suit Russian women better, so they keep their collections in the Russian style in soothing colors.

Suitable for:

Properly selected feminine clothing in ethnic style will equally suit both young girls and accomplished ladies. In addition, characteristic floral prints perfectly hide figure imperfections, which is ideal for overweight women.

How to dress

If you decide to dress in the national style, this does not mean at all that you need to put on a fluffy sundress and put a kokoshnik on your head. A few bright details are enough (a shirt with embroidery at the collar, long skirt with floral print, scarf, burlap bag) to diversify the usual look.

Hats

The Russian style is characterized by round fur hats in winter and scarves in the warmer seasons. A Pavloposad or Orenburg scarf will perfectly complement an image in any season, both as a headdress and as an accessory.

Accessories

In addition to the scarf, as an addition you can choose a belt for a dress or shirt, a canvas handbag, a straw hat, a cape, stylized earrings and a necklace. For harmonious image you will need one or two accessories.

Where to wear

Wherever you want! A spectacular dress with a print of a Pavloposad scarf will be equally suitable for every day and for a festive evening. Style sets few limits. Well, perhaps not all business negotiations can afford such beauty. Although a light accent in the form of a scarf would be appropriate here, the main thing is to know when to stop.

What to combine with

In the original women's suit There are no trouser sets, so if you decide to strictly adhere to the Russian style in your look, choose a dress or skirt as your main clothing.

If you decide to “play” with styles a little and choose trousers, choose a narrow straight or cropped model, and on top put on a loose, untucked shirt with embroidery. An accessory in the form of a bright scarf will go well with a formal office suit. Look at a selection of photos with the right combination of things:

Shoes

To strictly maintain style, choose shoes with low heels or wedges with a woven platform and a minimum of leather elements. Intricate wicker sandals and slippers with floral embroidery will also come in handy. Winter shoes– of course, felt boots, fortunately, there are now enough interesting and “shameless” models.

Manicure hair and makeup

In the old days, young ladies did not have such variety decorative cosmetics, therefore, in an ethnic image, naturalness and naturalness will come in handy: short manicure with neutral polish and nude shades in makeup. A recognizable feature of the Russian beauty is a tight braid and if you are the lucky owner voluminous hair, be sure to braid your hair with a ribbon.

If the braid is not meant to be, carefully gather your hair into a knot (loose hair is not suitable for a beautiful girl) and decorate your head, for example, with a flower wreath.

Decorations

As decoration there can be massive beads, heavy earrings in folk style, bracelets. Hand-made accessories made from natural materials will look organic: stone, straw, textiles, wood.

What not to wear with

To maintain style, avoid trousers, jeans and shorts, as well as shoes for high heels– all this stands out from the original costume and throws off the accents. But if you decide to just dilute your usual look a little with an ethno-detail, you don’t have to do this.

When choosing clothes to match your look, give preference to things made from natural fabrics: linen, silk, cotton, wool. Choose things that are not strictly tailored to your figure, but have a loose fit. If you like a bright patchwork model, take it: patchwork is very Russian. If you have embroidery, give preference to single-color work.

Your main goal is to create a feminine and chaste image, so forget even to think about revealing outfits.

How to care for clothes

Since the ethnic style presupposes practicality and natural fabrics, such clothes do not require special care other than the standard: periodic washing and ironing. It is better to iron things made of cotton and linen slightly damp - this way you will have to put less effort into smoothing out the wrinkles.

Clothing in folk style or, as it is also mistakenly called, folk style.

Today there are such concepts as “folklore style”, folk style, ethno-folk, etc. But we would like to draw your attention to the fact that the word “folklore” is more related to the oral, verbal and musical creativity of the people. Folklore literally means “ folk wisdom“, and the concept of “folk” style in clothing developed as an erroneous understanding of Russian folk costume, the basis of which was the stage costume of folk ensembles, and not the traditional Russian folk costume!

The very concept of “folklore” has an indirect relationship to clothing.

We need to understand this difference well. Because the folk style is not what the modern Russian costume is in essence, but how they want to see us from the outside in modern world. Many researchers, ethnographers or reenactors contemptuously refer to folk costumes as “cranberry”. Especially cynical and bilious people call folk costumes or costumes of folk ensembles “Martian” costumes. But we do not consider the style of folk ensembles to be something unacceptable or offensive. Because modern Russian folklore costume was created for the stage, and when it is created without a hint of vulgarity or does not expose the body, it can be a bright and beautiful example of stage costume.

Often it is connoisseurs of the folk style who use patterns of household utensils or dishes such as “Gzhel” and “Khokhloma” to create prints on fabrics for sewing clothes. Of course, it looks kitsch and is inappropriate when creating a decent and complete image of the Russian style, but it is suitable for the folk style. Because, unfortunately, many people only know the “Khokhloma” and “Gzhel” patterns, and do not even suspect that this is not embroidery, but painting.

Dishes painted in the Gzhel style

Folk style implies only a shallow study of Russian costume and traditions, and the desire to shock or attract the public first of all. Folk style implies the presence of a viewer.

Folk style and folk style. Features and differences.

Clothing in folk style always transcends time and circumstances.

Folk style combines elements of national costumes different nations. There is a folk style in India, China, Japan, Mexico... Russia... But you cannot combine elements of costumes from different cultures in one outfit: you cannot dress up in a sari, kokoshnik and cowboy boots within the framework of the folk style, it will be ridiculous, unless, of course, you are a hippie .
The folk style differs from the Russian style by its nationality and brightness. The designer of Russian costume and Russian style today is Valentina Averyanova. Russian style includes both folk costume and boyar costume, and folk costume represents the clothing of the common Russian people. An excellent example of Russian folk style is Valentino spring 2015:

We will talk not only about how to wear folk-style clothes correctly, but also what the modern concept means: clothes in folk style.
It is customary to sew folk-style outfits from natural fabrics in natural colors. Embroidery, all kinds of patterned fabrics, lace, and braid will come in very handy.

Folk style requires following traditions; folk style is a modern interpretation and reflection on the theme of folk costume.

In folk style, you can easily make an applique on clothes or a pattern from patches, in a patchwork style. Yes, this is typical for patchwork quilts, but we remind you that folk style implies such confusion and mixing of different techniques, patterns and attributes. Geometric patterns fit perfectly within the folk style with the structure of the fabric. Beads, sequins, beads or floral motifs, especially in folk style - patterns with drawings of roses from Zhostovo trays.

If you want to emphasize your waist, a wide laced or leather belt will do. Folklore style will allow you to collect all the elements of Russian outfits in one look: sundresses, wide skirts, short fur coats. And in addition to them - large Pavlopasad shawls with tassels, accessories with Russian painting and wooden decorations.

Russian style national costume will emphasize a straight or trapezoidal silhouette. It will hide figure imperfections and will not hinder movement. Unfortunately, the folk style does not imply following the traditional cut of the Russian costume. To match the folk style, it is necessary to take into account the peculiarities of the folk image, but it is not necessary to follow the cut. But if this is difficult for you, then you can simply complement a modern suit with details of a Russian costume, the main thing is their natural combination. All kinds of shoes are suitable: in summer - ballet flats or shoes, in winter - boots or boots. IN everyday life folk style is ideal for relaxation.

Each country has its own folklore traditions, but designers boldly use folk images to create original costumes. This is also a chance to preserve folk culture and the memory of our ancestors. A variety of natural jewelry, wooden beads, bracelets, and a variety of earrings are suitable for clothes of this style. Original outfits will help you attract attention, stand out from the crowd and emphasize your origin.
You can simply do many things yourself and save a little money. The main rule of folk style is not to mix clothes of different nationalities. There are holidays at which folk style of clothing is simply a must, but a wedding with a dress code is better to do it in the Russian style and take into account the origin of the bride and groom; if the ancestors are from a peasant environment, then you can have a bright and cheerful wedding with clothes in a folklore/folk style , if the ancestors were noble, then the Russian style and boyar costumes for the bride and groom are suitable.

There is absolutely no need to mix different directions in one image, even such a similar concept as ethno-style. Do not combine a boyar suit with kitsch, or a Russian headdress with a miniskirt - it looks vulgar, vulgar and inappropriate.

You should wear any clothes with pleasure, because a sincere smile and good mood will not attract less attention than a bright suit and a defiant look. Comfortable clothes will give you confidence in your own irresistibility, and a folk costume will emphasize your love for your native country.

Nevertheless, leading couturiers use elements of national clothing and, even more so, decorative techniques characteristic of Russian-style clothing in their collections. And it invariably becomes a sensation in world fashion.

Such masters as Jean-Paul Gaultier and Vyacheslav Zaitsev tried to work in a truly Russian style. The too original and often ethnic style did not succumb to the influence of the fashion masters. But the most striking details were used in the best collections.

Russian style in modern clothing in these photos of collections of world fashion houses speaks for itself:

Clothes in Russian folk style from Nadezhda Lamanova

Such clothes have their own value. Outfits and silhouettes characteristic of truly Russian style became the idea for creating original outfits.

Clothing in the Russian folk style was first introduced into fashion by Nadezhda Lamanova. She sewed dresses for the last Russian empress and her daughters - this is a true symbol of modern Russian style. No lubok or kokoshniks, only a modern interpretation of silhouettes and luxurious finishing self made. Nadezhda Lamanova managed to preserve not only her Moscow Fashion House until the mid-50s of the last century, but also her style.

They dressed her and considered it an honor for the stars of that era - actresses and simply the most beautiful women Moscow, who could afford such luxury. Nadezhda Lamanova literally revived unique beadwork, strict and feminine silhouettes of dresses in the national style, skillfully multiplying them with European trends. A famous place for any fashionista, “Kuznetsky Most” and modern clothes in the Russian style are her merit.

They tried to revive the same trend, but with less success, in Europe, thanks to the outspoken Russians - fur, brocade, etc. - modern designers still use these techniques today. One of the main silhouette solutions still remains the sundress, short fur coat and poneva - wide and long with a fold. Analogues of such a skirt are found only in historical European costumes.

If you think that the manner of tying a scarf - preferably - like a badana or across the neck, as Hollywood stars do - covering their hair - is a modern trend, then you are mistaken. These are typical techniques typical of Russian women.

Women's clothing in the Russian style quite often becomes a source of inspiration for the world's best and top designers. But they use too obvious styles and techniques - like exotic ones: fur hats and brocade coats with a “lining” of precious fur.

Look how the Russian style of clothing looks on the catwalks in these photos:

Outer winter clothing in Russian style from Yves Saint Laurent

The Russian folk style in modern fashion was first appreciated by the master of luxury style, Yves Saint Laurent. He most likely liked the idea, which turned out to be relevant in the 70s of the last century. It was he who first brought outerwear in the Russian style to the Parisian catwalks, namely.

Their prototype was the traditional sheepskin sheepskin coats worn in Russia. Of course, Yves Saint Laurent gave them a Parisian gloss, making them thinner, more graceful and elegant.

But it was he who brought into fashion this universal clothing, not as expensive as, and not as simple as. With him light hand they are still in fashion and are not going to leave trends.

But not a single modern clothing in the Russian folk style can compare in popularity with headdresses in the national style. The word “earflaps”, difficult to translate into any European language, has long become international. They are worn not only by tourists who are lucky enough to visit Russia, but also by everyone who likes informal ones and lives in a cold climate. It is characteristic that earflaps were originally an exclusively men’s headdress, but now the most notorious fashionistas flaunt them.

Winter clothing in the Russian style presented another impeccable trend - sable, silver fox or arctic fox. Oddly enough, this is also a men's style, which fashionistas willingly use.

IN outerwear There is one more, literally exclusive element - Pavlovo Posad shawls. The Moscow region manufactory, which dates back at least two hundred years, has created a unique style that cannot be repeated - complex floral patterns, printed designs on woolen or cotton fabric of voluminous scarves - this is a Russian brand. It is highly valued by true fashionistas all over the world.

Fashionable clothes in Russian style for children and adults

This direction does not fit into the concepts of “ethnics” or “folklore”. Of course, you shouldn’t put together a total image in this style - just one, but bright detail is enough - a Pavlovo Posad scarf, worn as a sheepskin coat in the style that your great-grandmothers preferred, or embroidered felt boots (weather permitting). Fashionable clothes in the Russian style are a stylish mix with everyday things; by the way, they go well even with.

Russian style of clothing in 2019 is gaining new momentum. Young Russian designers have taken up the cause and are actively promoting the ideas of almost ideally feminine silhouettes and images. Against the backdrop of the general dominance of everyday and overly popular styles, frankly bright and stylish outfits look especially advantageous.

It has always been considered a typical detail of such an outfit. Expensive, elegant and bright - this is the tradition. Red boots of any style are especially valuable in such an outfit - without them, a harmoniously constructed image will remain unfinished.

It is noteworthy that the color black was very rarely used in national costumes; in Rus' (unlike, for example, Italy) it is the color of mourning. Burgundy, blue, beige, bright red, always paired with stark white - the true range of such outfits.

Traditionally, elements and symbolic signs of various provinces are used in decoration. Today they have already lost their original meaning as amulets and identification marks. But they still look very nice. Motifs for decoration - hand embroidery, first of all, flowers became: from simple field roses to garden roses.

Not only clothes for adults, but also children's clothing in the Russian style deserve special attention. These are, first of all, stylish sundresses - the clothes are not only beautiful, but also as comfortable as possible. It is enough to change tops and T-shirts to look new every day. For many very young fashionistas, the question is “what to wear?” important even at the age of 3-4 years.

Modern models have adopted great styles, but not the style - no folk design elements or decoration - it's just not fashionable. But teaching a girl to wear a headscarf or headscarf beautifully is a must. This is a great headwear for summer - when you need to cover your head, even tying it like a bandana. By the way, this style of wearing was generally accepted in Russia.

Clothes for children in the Russian style are made of sheepskin or sheepskin coats and embroidered or painted - weather permitting. Ideally warm and comfortable – including dressing yourself. In addition, such sets always look advantageous and impressive.