The most expensive clothing brands.

The coming season will be hot, bright and very unusual. It is unlikely that anyone will remain indifferent once they see the coolest fashion brands. In general, 2018 promises to be an incredibly updated year compared to the previous one. There are a lot of collaborations, unusual combinations, mixing of logos and even mixes that hardly anyone could have thought of. In general, be surprised and swoon, because we have prepared something “tasty” for you to look stunning this summer!

TOP 10 coolest brands for 2018

1. Nike. Whatever one may say, sport will still be a constant energy and movement in the lives of young people. Nike will not simply give up its position, especially in 2018, where it is planned to release a new line of cool sneakers! Yes, and in general, the world of shoes is incredibly dynamic, it changes every season. Nike has already shown and proven to everyone that only stars from the sky can be cooler. We have never seen anything newer and more relevant than this global brand. 2018 will bring a lot of new products, unusual things and even strange summer options. But all this will appeal to avid fashionistas, we bet.

2. . Well, where would the fashion world be without Tommy, huh? When discussing accessories and women's handbags, no self-respecting lady will pass by such a miracle. Purses, stylish wallets - everything is leather, new, interesting and super cool. This is what everyone can expect as we approach spring and summer 2018.

3. . It seems that this is already some kind of tradition, in which Supreme occupies one of the first lines. New cool sweatshirts, hoodies with long sleeves, unusually cut shirts, pants, accessories - in general, everything that fashionistas loved so much a couple of years ago. In 2018, this brand will become one of the most advanced and incredibly popular.

4. . Casual style has long burst into the lives of young people and has stuck with them for a long time. It seems he doesn’t even want to go out - and why? Very stylish camouflage, prints, grunge effect on T-shirts, interesting creative signatures. All this is 2018 fashion for the summer season, which will appeal to many hype lovers.

5. Bat Norton . Well, it’s a very progressive and provocative global brand that is loved by millions! Yes, we are not joking, the figure is extremely reliable. This is freedom and the opportunity to express oneself. Tell me, when did our youth not want to show themselves on the street? This happens always and everywhere. This is why Bat Norton is becoming more and more popular, especially in 2018.

6. . The beloved Stussy brand is not giving up its position. Do you know why it is becoming more popular and larger every year? It's all about the nice fabric of sweatshirts and t-shirts! You won’t believe it, but in the ranking of frequently sold-out brands, it was Stussy that took the first leading place, so we’re waiting to see what the company has prepared so “tasty” for 2018.

7. Stone Island. Premium class that absolutely everyone can afford. The material is, as always, top-notch, the firmware technology is unique. Winter 2018 promises to be frosty, which is why you simply cannot do without Stone Island here! After all, this is a real set of adrenaline, warmth and extreme sports.

8. . How do you like the collaboration? We think the mix with Supreme is the most interesting mix. Just what you need, as they say. Hoodies and sweatshirts are what will shine in 2018. Fashionistas, get ready for a new take-off in street style.

9. . Very soon there will be a new line, which will be available by the end of spring. Are you waiting for her? For example, we are already fully and with great anticipation anticipating the hype around the Vans brand. In general, 2018 promises to be hot and unrealistic, especially when there are so many global brands around that will release something new and sweet.

10. . The famous cat with the face of the whole world is already bored. Nermal clearly wants to be at the top of the list of coolest things. Do you know that a surprise from Ripndip awaits you in 2018? We won't tell! Let this be a little intrigue!

3) cut simpler, but at the same time interesting

4) cool drawings, the extravagance of which is at its height (tower - as fashionistas would say)

5) maximum nice materials, and in general a very comfortable fabric for the body.

6) logos from large letters (away with anything dull, pale and small!).

Looks like we should all get ready for the latest fashion to explode in 2018! It's been a long time coming, but all these changes will win the hearts of hype and street style fans. We rejoice and look forward to the saturation of colors. Winter will give way to spring, and summer is just around the corner, when all the new products will be launched and the collections will be released. Fashion guys, brace yourself! Soon there will be a real roast 2018!

The leading Armani Group is today a leader in the creation and production of clothing, shoes, accessories, perfumes and haberdashery in the world. The Armani Group includes such famous brands as Giorgio Armani, Emporio Armani, Armani Collezioni, A/X (Armani Exchange), AJ (Armani Jeans), Armani Casa. The history of the creation of the Armani brand began in 1974, when a failed doctor, Giorgio Armani, decided to found his own fashion studio. Giorgio Armani was born and raised in Italy, in the town of Piacenza. Initially, the young man saw himself in medicine, but after studying for two years at medical school, he realized that he did not like it at all. After that, Armani spent a long time searching for himself. He worked as a photographer, assistant in a clothing store, and even as a window dresser. Everything changed when he got a job as an assistant to the famous designer Nino Cerruti. Only at the age of forty did Armani decide to open his own business. To do this, he had to sell his car and borrow money from friends, but he succeeded, and already in 1976 the designer presented his first collection. In the early 80s, the Armani brand entered into an agreement with L'Oreal. The result of this cooperation was a collection of fragrances for men and women. In 1987, the designer launched the production of denim clothing and opened a branch of Armani Jeans. In the 90s, Armani worked on the creation glasses and a collection of accessories. During the same period, the Armani brand presented a collection of underwear. Today, the Armani corporation is represented on all continents. Armani is still the creative director of the company, as well as the sole owner of the entire stake.

Puma

This brand requires no introduction as it is one of the leading sports brands in the world. The company, which was founded in 1948, produces footwear, apparel and sports accessories, and its products are sold in more than 120 countries. We can say that the history of PUMA began even earlier, when in 1924, brothers Rudolf and Adolf Dassler began producing sports shoes and clothing in Germany. Over time, relations between the brothers deteriorated, their views began to diverge, so in 1948 the company split into two, now world famous, brands PUMA and ADIDAS. Both companies are now still based in Herzogenaurach, Germany. PUMA have always been determined to make a tangible contribution to the world around us by supporting creativity, vitality and strength, while remaining true to the principles of fairness, honesty and creativity in decision-making. This brand harmoniously combines fashion and sports. The main areas of the collections cover sports categories such as football, running, motorsports, golf and sailing. To create their fashionable sports looks, PUMA collaborated with such famous designers as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the PUMA, Cobra Golf and Tretorn brands. PUMA were the first to produce sports shoes using advanced production technologies. This original technique began a trend that had not existed before, and the brand's shoes began to be recognized for their striking style and durability. PUMA creates its products for active, eccentric, daring and creative individualists who value and admire originality. Above all, PUMA strives to surprise its customers by constantly providing comfortable and innovative solutions that continue to define the world of sports and fashion. The company focuses on creating a special design for each product by merging sport, fashion and uniqueness. These important qualities reflect the lifestyle of PUMA customers. In addition, the innovative solutions that the brand has offered over the years have created a loyal attitude among PUMA fans.

Moschino

The world owes its introduction to the Moschino brand to the Italian artist Franco Moschino, who could not find a better way to make a living than to become a fashion designer and draw illustrations for fashion magazines. Moschino turned out to be quite good at his job and was noticed by Gianni Versace, where Franco was invited to work. In 1983, the designer fled Versace's cozy nest and opened his own business. From that moment until today, Moschino has been creating affordable streetwear - ideal ensembles for every day, skillfully combining extravagance and elegance, shockingness and femininity. Moschino's courage and frankness as a designer found echoes in the hearts of millions of fashionistas around the world, and his devoted admirers include Madonna, Beyoncé, Kylie Minogue and other celebrities. Today, the Moschino Fashion House creates clothes, fashion jewelry and popular fragrances.

DKNY

The DKNY brand (Donna Karan New York) belongs to the legendary Donna Karan fashion house and specializes in creating youth clothing for modern, bold and stylish girls. Donna Karan, founder and chief designer of DKNY, began her career back in 1968, when she went to work for Anna Klein, a famous designer at that time. Subsequently, Anna Klein made Donna her business partner, and after Anna's death in 1974, Donna became the head of the company and headed the entire Klein fashion empire. Donna Karan decided to open her own company only in 1984, so a new brand, DK (Donna Karan), shone on the fashion Olympus. Donna was encouraged to create the DKNY youth collection by her teenage daughter, who always tried to look bright and stylish. That is why in 1988, Donna Karan presented the first DKNY collection, which was dominated by youth models and styles. In addition to clothing, the DKNY brand produces various accessories, haberdashery and shoes for young ladies. Today there are several branches of the DKNY company: DKNY Jeans - a collection of jeans for girls of all ages; DKNY Active - models designed for an active lifestyle; DKNY Underwear - collection of underwear for women; DKNY Juniors - a special line of clothing for teenagers; DKNY Kids - a collection of clothing and accessories for children; DKNY Baby - collection of clothes for newborns. DKNY clothing combines the freedom, energy and beauty that is inherent in youth. You need to live your youth with joy and DKNY clothes are your best assistant in this endeavor!

Lacoste

The simple and beloved emblem in the form of a crocodile is the calling card of the French brand Lacoste and it appeared completely by accident. Lacoste has a long and interesting history. The name of the brand was given by its founder, the famous French tennis player Rene Lacoste, who won an important match and received a significant gift from the national team coach - a suitcase made of crocodile skin. Then, at the easy suggestion of an American journalist, the winner was dubbed “the crocodile.” Rene liked this idea and later the drawn alligator became the “face” of his company. The first shirt with the emblem appeared in 1927, and the Lacoste company itself was founded in 1933 and today the company has moved away from past sports traditions and produces stylish clothes, shoes, perfumes, glasses and accessories under the auspices of the good-natured green crocodile.

Tom Taylor

Contrary to popular belief, German casual clothing brand Tom Tailor has no relation to the man of the same name, but simply translates as "Tom Tailor." According to the brilliant idea of ​​the company’s founder, Hans-Heinrich Punier, this name was supposed to make the brand congenial to the people and attract the attention of ordinary average buyers to the brand. The brand opened its doors in 1962 and successfully began producing simple plaid shirts. The range of products was gradually expanded, and in the 1980s the company released the first line of women's and children's clothing, then the company decided not to stop there. Today, Tom Tailor is a guarantee of first-class quality, and not a test of the thickness of the wallets of potential clients. The emphasis in clothing from Tom Taylor is on comfort with a sporty twist, supported by an individual approach to each customer.

Givenchy

A premium brand, the best representative of high fashion, an elite fashion house - all this can be said about the world famous brand Givenchy. The founder of the company, Hubert de Givenchy, decided to become a designer as a child after he attended a fashion show. What he saw at the show so impressed and inspired the boy that he finally decided to associate himself with fashion. Givenchy began his career as an apprentice with famous designers in various Fashion Houses. Until in 1952, at the age of 25, he opened his own fashion house. It seemed that fate itself was favoring the young designer, because after just a year of the company’s existence, Givenchy clothing became very popular. Hubert's meeting with Hollywood star Audrey Hepburn was fateful for the Givenchy company. The actress has repeatedly starred in her famous films wearing Givenchy outfits created especially for her. She even won an Oscar for Best Actress in a dress from her favorite couturier. And Givenchy himself won an Oscar for creating outfits for the Oscar-winning film. The designer has always maintained that his collections are not just clothes, they are weapons with which a woman or man can express their taste and tell the world about their soul. Naturally, such an image should be complemented by an appropriate fragrance, which the designer began working on in the 80s and 90s. Givenchy's first fragrance was L'Interdit, which marked the beginning of a subsidiary perfume company. Today, the Givenchy brand produces men's and women's clothing, shoes, haberdashery, bags, accessories, fragrances and much more. Givenchy's trademark - four curved lines forming a square - is known to all fashionistas. The logo can be seen on every Givenchy item in the form of a buckle or print on the fabric. Givenchy collections have their own character, and most importantly soul. You can love them or hate them, but it is simply impossible to be indifferent to Givenchy images!

Nike

When, back in the fifties, coach from the University of Oregon Bill Bowerman and a young financier (and former successful runner) Phil Knight ordered a batch of running shoes from a Japanese company for sale, no one could have imagined that in a few decades their business tandem would turn into a world-famous a company with a reputation as a leader in the production of sportswear and footwear. Bowerman set out to create sports shoes in which athletes would win. And he helped him with this... a corrugated hair styler that his wife used! It turned out that if you make the sole of running sneakers ribbed, you can maintain the necessary grip on the surface of the running track, and the sneakers are much lighter. It was this running shoe model that formed the basis of the sneaker collection launched in 1972 under the Nike brand. The company grew, taking pride of place in the stock market and, thanks to the growing popularity of aerobics, in gyms. By designing special sneakers for NBA star Michael Jordan, Nike has won the love and devotion of millions of fans. The company's track record includes the development of football clothing and sneakers, as well as golf equipment. It was Nike that supported the young but promising Tiger Woods even before he became a world star. Today Nike is a multimillion-dollar company, a global giant in the production of sportswear, shoes and accessories for athletes and lovers of an active lifestyle, forever winning the hearts of its fans.

Kenzo

Kenzo Takado dreamed of becoming a designer since childhood. Against his parents' wishes, he moved from his small provincial town to Tokyo and attended Bunko College, one of the most prestigious fashion schools. Having received a good education, he begins to work in the capital of Japan as an aspiring designer in a supermarket. He designs uniforms for the staff. But real success awaited the young and talented Kenzo in Paris, where he arrived in 1956. His first collection of women's clothing was enthusiastically received by the sophisticated French public. Thanks to Takado, everything Japanese instantly gains popularity. In 1983, a line of men's clothing was released under the Kenzo brand and again the designer experienced resounding success. Interestingly, world fame came to Takado with the release of the Kenzo de Kenzo perfume. 1987 is the year of birth of the perfume brand Kenzo Parfumes. The men's fragrance Kenzo pour homes was released in 1991. Although the designer left his fashion house in 1993, he continues to be creative. The Kenzo brand is also actively developing. In addition to the perfume line, a cosmetic line has recently been added - skin and hair care products.

Our store supplies only branded clothing from famous European brands (primarily German), as well as well-known American and Canadian companies. Why are people so eager to buy branded clothing? What is this: a tribute to fashion, the pursuit of prestige or a practical approach? Without denying the fashionable aspect, we would still venture to suggest that the main thing for the modern buyer is the high quality of the products he purchases.

When buying clothes from a well-known brand, you can be sure that they will last you a long time, and not just one season, as is the case with ordinary things. The reason for this is simple - well-known global corporations strictly monitor compliance with production processes, using modern technologies. This is especially important if you purchase shoes, because they are usually the first to be hit.

In the case of or clothes, you would rather get tired of their appearance or go out of style than get ruined. That’s why we love it ourselves and recommend that you choose only proven brands for your wardrobe!

At the moment, clothing for youth is produced by many youth brands, as well as individual fashion designers. Of greatest interest are the following:

DC

DC produces excellent shoes aimed at the hip-hop crowd and those young guys who cannot imagine their life without surfing. Shoes from this company are not only distinguished by a high level of comfort and practicality, they are also catchy, which is an important fact for many teenagers.

Fishbone

Fishbone represents clubwear and footwear. There are also separate collections created specifically for fans of styles such as hip-hop, rap and techno. A special focus is the company's special clothing, produced for skateboard enthusiasts and breakers. All clothes from this brand are characterized by originality, bright colors and comfort.

Funk

Funk positions itself as a youth brand that produces sunglasses and bags. Quite often, many older people call glasses from this company glamorous and ridiculous. From this, by the way, their popularity among young people is only increasing.

Many youth clubs, for example, Phat Farm, offer clothing for people who are passionate about hip-hop. Famous musician Russell Simmons created this brand. Today, this brand produces fashionable youth clothing that is close to hip-hop culture.

Pepe Jeans

Pepe Jeans is a leader in youth streetwear. Every day this store produces a large number of fashionable jeans, stylish shirts, skirts and overalls for girls, backpacks and bandanas. In many countries around the world, teenagers love and appreciate the products of this company.

Vokal

This brand offers T-shirts as well as hats specifically for the young kids hanging out. All items from VOKAL are original and interesting in design.

XDYE

XDYE is an American youth brand that produces comfortable, convenient and fashionable everyday clothing. At the moment, this brand dictates its terms in the fashion world, using different types of fabrics, as well as sewing technologies, when sewing clothes.

Sela

Sela is one that is highly popular among Russian girls. All items from this company belong to the casual style and, above all, are aimed at residents of big cities. This clothing is popular among those people who value comfort and strive for self-expression.

Extra

Extra is one of the few stores that focuses exclusively on the youth audience. This does not at all prevent him from working and developing normally since 1997. It is worth noting that the style of this brand is extremely provocative. The concept of this brand is based on the thesis that everyone has the full right to self-determination and self-expression.