Creating chocolate packaging using photoshop. DIY chocolate gift DIY chocolate packaging photoshop

Packaging plays important role for the buyer. Information about the product is printed there: composition, expiration date. Often the labels are printed with pictures of what is inside to interest the buyer. The sight of food causes appetite - a long-known fact.

This is the tip of the iceberg. The wrapper is much more than just a cover. Half the success of a product depends on design. Therefore, well-known brands do not radically change the design of their products. The well-known chocolate “Russia is a generous soul” can be recognized from thousands. This applies to Mars and Snickers chocolate bars. New varieties of treats appear, the design may be updated, but the developers always leave their product recognizable.

What is the reason for such conservatism? The fact is that pictures evoke certain associations. Chocolate, a favorite since childhood, will be associated with something warm and pleasant. A sudden change in design will inevitably lead to a decline in sales. It doesn’t matter that there is a famous delicacy inside, people are more likely to buy the familiar one than the new one. The choice is always based on associations; it happens on a subconscious level.

DIY chocolate wrappers

A popular type of gift is a chocolate bar packed in a homemade wrapper. Chocolate often serves as a thank you for services in certain establishments. This is the most popular sign of attention, which can mean:

• "Thank you";
• “thank you for your concern”;
• "you are beautiful";
• "I'm sorry";
• “I like you”;
• “I invite you on a date.”

This is an incomplete list of what a gift of chocolate can mean. It is often difficult to distinguish one from the other. To ensure that you are understood correctly, you can take care of the label in advance. You can write text on it. This could be a congratulation, words of love, gratitude or a request for forgiveness. People perceive gifts differently. Even for a nurse in a hospital, a chocolate bar with words written specifically for her will be a special gift.

Today, websites on the Internet offer to make chocolate wrappers with your own hands. For this, contact a specialized photo salon. There they will select the design and appropriate paper. If you know how to handle Photoshop deftly and have a color printer, buy paper for these purposes and make a chocolate wrapper with your own hands. There are programs ready to help with this online.

As for the rustling candy wrappers, you'll have to work hard. Such paper is difficult to find in an office supply store; it is rarely available in a photo salon. It is better to contact specialized institutions. Any search engine on the Internet will tell you their addresses.

Design

If you are planning to release your own line of sweets or chocolates, you should think about how to make a profitable design. This is half the success, especially at the beginning. Successful brands have bright, eye-catching packaging. But it is not at all necessary to follow in their footsteps, drowning in a mass of similar colorful wrappers. If the products have a delicate, refined taste, choose bed colors in combination with noble brown or universal gray flowers. Come up with a phrase that will describe the product, take care of the logo. Place bright photo products on the cover.

To make a nice gift from a chocolate bar, place a photo of the person on it and decorate it with a festive inscription. A chocolate wrapper will immediately become a sign of attention, a postcard and a message. To get a more organic gift, keep the chocolate bar design and only slightly change the usual inscriptions. This will require templates for printing, wrapping paper, a printer and a person who knows Photoshop. Contact a photo salon with your idea, the experts will do the job quickly and efficiently. Templates for printing can be downloaded on the Internet; fortunately, such things are freely available.

Please your loved ones an individual gift, completely different from others. The chocolate wrapper will be preserved as a memorial card. In this way, you will give a pleasant gift and show a sign of attention to a specific person. Attention is what distinguishes an ordinary chocolate bar from a gift chosen with soul for a specific person.

These little chocolates in the spirit of our favorite chewing gum from the 90s will incredibly please your other half! It’s very easy to make such surprises, all you need is:

small chocolates
plain paper
color printer
scissors
glue stick

How to do:

1. Download the template or find the picture yourself on the Internet, or do it in Photoshop; by the way, you can add another photo of your loved one (beloved) and print it on a color printer.

2. Take small, even chocolates. In this case, the author has “bird's milk”. Ukrainian sweet shops sell these small chocolates with letters called “Azbuka”.

3. Remove the wrapper from the chocolate and stick on your own!

4. You can decorate the box beautifully, pasting it like this, and put it, for example, in your loved one’s car or bag.

5. You can beautifully tie chocolates with a ribbon and place them in the car or in the pockets of your loved one. Or hide it in a drawer of his desk - such a find, believe me, will be a huge and very pleasant surprise!

Templates:

When the baby begins to grow up, the most a lucky gift becomes something that will allow her to feel like a beauty. It’s very nice to receive a chocolate bar for a holiday, the wrapper of which is decorated with a cute face. Make a gift sticker for a girl favorite treat! Kinder Chocolate in a thick cardboard box is best suited. You can edit the image in Photoshop. I suggest doing the text design in Xara Xtreme Pro.

How to make a chocolate sticker with your own hands

Let’s agree right away that the candy wrapper will come with photographs. Choose one or two nice photos good quality. It is very good if the photos are from the same series in a similar color scheme.

Buy a good chocolate bar in a hard package. It is quite difficult to glue custom design onto traditional soft packaging. The cardboard box makes it easier to measure and install the reamer.

In the proposed embodiment, the front and back sides of the wrapper are different. The front side is vertical, the photograph on it is more serious. The reverse horizontal side is decorated with a more relaxed picture.

Measure the front side and create a corresponding sheet in Photoshop. In our case, the height of the fragment is 15.7 cm, width 8.3 cm. The best resolution for such work is 300 pixels/inch.

Since the gift is intended for a little princess, we choose pink as the main background color.

Tip: it is better to do fillings, drawings and other operations in different layers. Don't rush to flatten the image! Adjusting the final result may require adjusting saturation or transparency. If the layers are already glued together, it is difficult to make drastic changes.

Download or photograph the surface of vintage fabric or paper. Place the fragment on the background and set the blending mode to Overlay. The pattern will be subtle and very delicate, light. You can set the opacity to less than 100% - then the texture will be even thinner.

Move the photo onto the resulting background. To make the image more interesting, we’ll use a ready-made edge mask to crop the image.

Let's say we don't need to crop the entire photo, but only the bottom edge.

1. Place a crop mask over the photo
2. Erase the excess parts of the mask with an eraser, leaving the bottom part.
3. Press Ctrl and at the same time left-click on the mask layer thumbnail. The cropping selection is activated.
4. Disable the mask layer and move to the photo layer.
5. Click Delete and the extra image will be deleted.

The excess image on the top and sides can be erased with an eraser or deleted in a layer mask.

Decorate the composition with flowers or other elements you like. Experiment with blending modes: alternate saturated details with translucent ones.

The second side of the candy wrapper is decorated in the same way.

For text design, you need to transfer the finished fragments to Xara. Save the front and back as separate documents in PNG format. In this form, the pictures will open well and save the desired size in Xara.

In our case, the size of the sides of the box is 1.5 cm by 15.7 cm. Create two rectangles of bright pink color.

We lay out the fragments in a pattern, alternating wide and narrow sides. Align using the Object Alignment service.

All that remains is to write the name and composition of the chocolate. You can add any items to the gift wrapper kind words. But since our girl still can’t read well, we won’t overuse the text.

We select the color of the letters in the same red-pink color scheme. To separate text from the background, use a few simple techniques.

1. Type a word, select a font.
2. Copy the resulting text fragment. Color one copy in bright color, and the other in white. In the second case, make the white stroke thicker.
3. Turn on the shadow for the word with a stroke.
4. Place a bright object on a white background with a shadow.

Note: to put an element under all others, use the Ctrl+B combination.

Print the resulting scan on plain paper for testing and control. Cut out the image and try it on a box of chocolate. If all dimensions are calculated correctly and the composition suits you, print it on photo paper. Self-adhesive glossy or matte for lamination is best suited for such purposes.

Tip: Often the factory label shows through from under the photo paper. Try wrapping the chocolate bar in two layers: first cover it with white paper, and then stick on the printed decor.

Figure out how to give a personalized chocolate bar to the birthday girl. Perhaps this surprise will be “accidentally” discovered in a box of regular chocolates. Your little one will remember this souvenir for a long time!

Don't think that such gifts are only suitable for little ladies. Girls of any age, including pensioners, sincerely rejoice in personalized chocolate!