Etiquette requirements for women's business attire. How a businesswoman can observe business etiquette

PAGE_BREAK--Business communication style.

To be perceived as a person, you must first of all be one. A person who has integrity: intelligence, his own style, his own position, will certainly be perceived as a person. The fact that a man reacts to your sexual attractiveness is quite natural (by the way, sexual attractiveness has a positive effect not only on men, but also on females).

Men, as a rule, give very low ratings to completely asexual individuals. If your business partner is a woman, then she will most likely cause a negative reaction, an excess of elements of sexual provocation in your clothing or behavior. Any formal relationship requires great restraint. There are a number of rules, the implementation of which allows you to tune the interlocutor (regardless of his/her gender) to a business style of communication. Let's start with appearance.
POSE
During business negotiations and meetings, your posture should be both quite free and discreetly smart. A woman huddled on the edge of a chair, frantically clutching her purse, shows with all her appearance stiffness, embarrassment, and self-doubt. A pose that is too loose can be perceived as evidence of your swagger. It is better to sit up straight and gesticulate freely within the so-called intimate zone with a radius of about 45 centimeters around your body. It is better not to keep the bag on your lap, but to put it or place it next to you.
SIGHT
It is necessary to look kindly and carefully into the face of your interlocutor, showing that you are interested in what he says. At the same time, if you have a business relationship with your interlocutor, then direct your gaze to the upper part of the face, just above the eyebrows, and to indicate attention - occasionally look into the eyes (a long gaze into the eyes can make your interlocutor feel uncomfortable). During emotional communication, the gaze automatically moves from the eyes to the lower part of the face - this is immediately felt.
VOICE
The characteristics of your voice also matter in communication. If you have a high-pitched voice, at least try not to make it shrill, as in this case you can cause the interlocutor an irresistible desire to close his eyes and cover his ears. A high pitched voice is very annoying and tiring and is associated with tension or dependence. Therefore, try to make your voice chesty and pleasant, lowering it as much as possible. But don't speak too quietly or hesitantly. Are you really that afraid of your interlocutor? A voice that is too loud and deafening to your interlocutor is also bad.
SPEECH RATE
A measured pace of speech is best perceived when you allow yourself to take short pauses, showing that you are thinking about what you heard before answering something. You immediately get the feeling that you are a “reasonable person.” It is undesirable to speak too quickly, overwhelming your interlocutor with streams of information. He may not immediately understand what kind of grandiose project you are telling him about, and he may interrupt you and ask you to repeat it all over again. You will waste time, and most importantly, you will make it clear that you are a petty, dependent person and are trying to say everything as quickly as possible before they kick you out. An increased rate of speech is always associated with dependence and frivolity. And if you speak too slowly, you will tire your interlocutor: he already understands everything, and you are still finishing the phrase.
HANDSHAKE
In business and political circles, it is customary to shake hands. A handshake is a traditionally masculine way of greeting. For most women, it causes slight discomfort, since she does not know in advance whether her hand will be vigorously shaken like a party comrade or someone will try to kiss her. To avoid confusion and awkwardness, it is better to present your hand neither in a vertical plane (as for shaking), nor in a horizontal plane (as for kissing), but in an intermediate position at an angle to the plane: if you want to kiss, if you want to press. The handshake should be concise and quite energetic.
BEHAVIOR
Never fuss - it makes a bad impression in any case. If, when arriving at a business meeting, you quickly slip into the office, say hello quickly, fussily hand over some important documents, while dropping something, then consider yourself lost. It is much better to enter slowly, calmly say hello, and inquire where you can sit. Do everything without fuss, excessive frequency in plasticity, speech, facial expressions. In a word, act as if you are a chic, luxurious woman and can afford to take your time. Sit down smoothly, slowly take objects, lifting them as if they were alive, speak calmly - by doing this you will undoubtedly make a pleasant impression on your interlocutor. Be friendly, open, restrained in emotional expressions, and do not demonstrate excessive assertiveness and self-confidence.
GESTICULATION
Here, as in many other things, it is good golden mean. Gestures should be proportionate to the rhythm of speech and approximately correspond to what you are talking about. The more formal the communication, the more restrained the gestures should be. But at the same time, its complete absence is perceived as constraint. Avoid neurotic gestures that indicate your embarrassment and nervousness: picking your ear, picking under your nails, scratching, adjusting your clothes, hairstyle. Most people don't even realize how important gestures are in conversation. A gesture can convey much more information about us than we want. Gestures too often give us away and the unwise use of some gestures sometimes leads to undesirable results. Therefore, to win over your interlocutor, use offering gestures in your conversation that allow you to see your palms. This is a testament to your openness. But negative, oppressive gestures should be avoided. By decisively cutting the air with your palm, you can give your interlocutor an unpleasant feeling that they do not want to agree with him on anything. If you are not going to put pressure on the interlocutor and eventually swat him like a fly, do not press the table with your palm facing down. Do not clench your fists during a conversation and do not point your finger at your interlocutor like a mentor. Also forget for a while the rejecting palm gesture: “Just a minute! I haven’t said everything yet!”, thereby showing that you want to continue your wonderful monologue, and let him listen. This gesture will make your interlocutor feel that you don’t want to talk to him and will increase the distance between you.
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How to recognize a business woman?

You can recognize a future businesswoman at school: she is a capable girl, but, according to teachers, sometimes with hooligan habits. But in fact, she is simply protesting against school drill, fighting for her freedom, striving for knowledge and power at the same time. She often behaves like a boy because she is already in adolescence The difference in requirements for the two sexes is depressing.

She proves her right not to be a good girl, as is often required of girls at school. And studying comes easily to her, even if she sometimes doesn’t learn her lessons.

The first difficulties appear at the institute. Often the selection committee acts, as they say, on the basis of gender: girls are given less preference in exams than boys. As one old professor said,
“Why waste time on young ladies? After graduation, they will still marry wealthy men, will not work, and will take care of the house and children.
Only young men can be trained to be real scientists, and it is not a pity to waste time and effort on them.” Alas, this is the point of view of many higher education teachers, especially fanatics of their field. But the future businesswoman is not at all going to limit herself to diapers and the kitchen! However, you cannot convince teachers, and therefore it is sometimes more difficult for a girl to go to college than for a boy. Especially where there are few young men or where the specialty is initially considered “male.” And if such a girl nevertheless makes her way and enrolls, then you can be sure: in terms of intellectual abilities, she is much higher than those young men who were accepted with her. During her student years, a businesswoman begins to ensure financial independence.

Her scholarship is often not an increased one, but a very ordinary one (because her grades do not reflect her real level of knowledge), but she almost always works part-time while studying. In addition, he leads an active social life.
After all, in addition to the fact that she has high intellectual potential, she is also an energetic lady and she tries to spend this energy not on trifles, but in order to achieve something specific in life. In particular, by engaging in social activities, she lays the foundation for her career and satisfies her desire for power. In the past, such girls became Komsomol leaders, but now they are starting to break into business from their student days.

Women who are career-oriented from a young age usually do not have time to start a family. They confidently move towards their intended goal - the boss’s chair.
They don’t think about family, putting it off until later. They begin to think about it closer to 30, having received a position. Since to achieve this position they had to apply much more mental and volitional efforts than men, then at this level they are surrounded by men who seem unworthy to the women themselves. Such women want to see a strong, successful man next to them, but just such men want to see tenderness and weakness in a woman.

A business woman, ideally, is a bright personality, she is feminine, not cruel or cold, intellectually and physically active, she makes decisions herself, but perfectly captures the moods of others; She is not accustomed to petty supervision of her subordinates. She is ready to take risks, purposeful, self-confident, and responds with dignity to criticism, remarks and even insults. She knows how to quickly switch from one social role (“manager, businesswoman”) to another (“daughter, mother, wife”), and is confident in the understanding, support and help of her husband and children. Climbing the ladder of success turned out to be difficult and unsafe. A businesswoman must constantly prove to herself and others that she is doing her job. Approximately 1/3 of all nervous disorders in business women come from the clash between their role as a leader at work and as a performer at home.

But a woman has a number of advantages, which, if realized, she can become a successful leader. A woman leader has a more subtle social intelligence; she is more sensitive to the nuances of relationships, including the attitude towards herself. She knows how to evaluate and predict the behavior of other people. True, she, more than men, faces the danger of being led by her emotions. And hysteria and leadership are incompatible things. A woman has more contact and practical thinking. If a man is inclined to make long-term plans, to count on the long term, then a woman prefers a concretely guaranteed result, “here and now.” Woman better than men controls his own and others’ mistakes; she tends to be better at articulating her thoughts and expressing ideas. It has been noticed that she reacts less than men to advances and sexual advances in business relationships. She clearly distinguishes between business and entertainment.

Business communication style.

To be perceived as a person, you must first of all be one.
A person who has integrity: intelligence, his own style, his own position, will certainly be perceived as a person. The fact that a man reacts to your sexual attractiveness is quite natural (by the way, sexual attractiveness has a positive effect not only on men, but also on females).

Men, as a rule, give very low ratings to completely asexual individuals. If your business partner is a woman, then she will most likely cause a negative reaction, an excess of elements of sexual provocation in your clothing or behavior. Any formal relationship requires great restraint. There are a number of rules, the implementation of which allows you to tune the interlocutor (regardless of his/her gender) to a business style of communication. Let's start with the appearance.

During business negotiations and meetings, your posture should be both quite free and discreetly smart. A woman huddled on the edge of a chair, frantically clutching her purse, shows with all her appearance stiffness, embarrassment, and self-doubt. A pose that is too loose can be perceived as evidence of your swagger.
It is better to sit up straight and gesticulate freely within the so-called intimate zone with a radius of about 45 centimeters around your body. It is better not to keep the bag on your lap, but to put it or place it next to you.

It is necessary to look kindly and carefully into the face of your interlocutor, showing that you are interested in what he says. At the same time, if you have a business relationship with your interlocutor, then direct your gaze to the upper part of the face, just above the eyebrows, and to indicate attention - occasionally look into the eyes (a long gaze into the eyes can cause a feeling of discomfort in your interlocutor). During emotional communication, the gaze automatically moves from the eyes to the lower part of the face - this is immediately felt.

The characteristics of your voice also matter in communication. If you have a high-pitched voice, at least try not to make it shrill, as in this case you can cause the interlocutor an irresistible desire to close his eyes and cover his ears. A high pitched voice is very annoying and tiring and is associated with tension or dependence. Therefore, try to make your voice chesty and pleasant, lowering it as much as possible. But don't speak too quietly or hesitantly. Are you really that afraid of your interlocutor? A voice that is too loud and deafening to your interlocutor is also bad.

SPEECH RATE

A measured pace of speech is best perceived when you allow yourself to take short pauses, showing that you are thinking about what you heard before answering something. You immediately get the feeling that you are a “reasonable person.” It is undesirable to speak too quickly, overwhelming your interlocutor with streams of information. He may not immediately understand what kind of grandiose project you are telling him about, and he may interrupt you and ask you to repeat it all over again. You will waste time, and most importantly, you will make it clear that you are a petty, dependent person and are trying to say everything as quickly as possible before they kick you out. An increased rate of speech is always associated with dependence and frivolity. And if you speak too slowly, you will tire your interlocutor: he already understands everything, and you are still finishing the phrase.

HANDSHAKE

In business and political circles, it is customary to shake hands.
A handshake is a traditionally masculine way of greeting. For most women, it causes slight discomfort, since she does not know in advance whether her hand will be vigorously shaken like a party comrade or someone will try to kiss her. To avoid confusion and awkwardness, it is better to present your hand neither in a vertical plane (as for shaking), nor in a horizontal plane (as for kissing), but in an intermediate position at an angle to the plane: if you want to kiss, if you want to press. The handshake should be concise and quite energetic.

BEHAVIOR

Never fuss - it makes a bad impression in any case. If, when arriving at a business meeting, you quickly slip into the office, quickly say hello, fussily hand over some important documents, while dropping something, then consider yourself lost. It is much better to enter slowly, calmly say hello, and inquire where you can sit. Do everything without fuss, excessive frequency in plasticity, speech, facial expressions.
In a word, act as if you are a chic, luxurious woman and can afford to take your time. Sit down smoothly, slowly take objects, lifting them as if they were alive, speak calmly - by doing this you will undoubtedly make a pleasant impression on your interlocutor. Be friendly, open, restrained in emotional expressions, and do not demonstrate excessive assertiveness and self-confidence.

GESTICULATION

Here, as in many other things, the golden mean is good. Gestures should be proportionate to the rhythm of speech and approximately correspond to what you are talking about. The more formal the communication, the more restrained the gestures should be. But at the same time, its complete absence is perceived as constraint. Avoid neurotic gestures that indicate your embarrassment and nervousness: picking your ear, picking under your nails, scratching, adjusting your clothes, hairstyle. Most people don't even realize how important gestures are in conversation. A gesture can convey much more information about us than we want. Gestures too often give us away and the unwise use of some gestures sometimes leads to undesirable results. Therefore, to win over your interlocutor, use offering gestures in your conversation that allow you to see your palms.
This is a testament to your openness. But negative, oppressive gestures should be avoided. By decisively cutting the air with your palm, you can give your interlocutor an unpleasant feeling that they do not want to agree with him on anything.
If you are not going to put pressure on the interlocutor and eventually swat him like a fly, do not press the table with your palm facing down. Do not clench your fists during a conversation and do not point your finger at your interlocutor like a mentor. Also forget for a while the rejecting palm gesture: “Just a minute! I haven’t said everything yet!”, thereby showing that you want to continue your wonderful monologue, and let him listen. This gesture will make your interlocutor feel that you don’t want to talk to him and will increase the distance between you.

DISTANCE

Now let's talk about the distance that is established between people in any business conversation. Each person, depending on his personal emotionality, determines the appropriate distance for a given case. Emotional people seem closer and more understandable, while constrained and restrained people put their interlocutor at a greater distance. The reduction in distance is indicated by lively facial expressions, when they play with eyebrows, squint, smile, lively intonations, relaxed poses. As soon as the interlocutor wants to increase the distance, he immediately tightens his face, turning his face into an impenetrable mask, and begins to broadcast in the dispassionate voice of a loudspeaker or television announcer. If you deliberately want to increase the distance, simply start calling your interlocutor by name and patronymic more often than necessary. In general, it is necessary to mention the name of the interlocutor in a conversation from time to time. If you talk to a person for two hours straight and never call him by name, he may suspect that you have completely forgotten who you are talking to. Using bureaucratic, cumbersome or outdated verbal constructions such as “of course”
“certainly” causes bewilderment, increases distance and indicates a rather cool attitude. Therefore, one should always try to take into account a lot of nuances in relationships, by playing with which one can find the optimal communication style that suits both interlocutors.

CONTROL THE SITUATION

Imagine coming to a meeting in a room where there is no air conditioning, or you are seated in a lower seat than your interlocutor, or facing a window, because of which you see only a dark silhouette against a bright background. You are placed in unfavorable conditions and pressure is put on you.
In this case, if you feel that you are uncomfortable, say that you would like to change seats, citing, for example, the fact that the light is in your eyes. If they don’t meet you, then it’s better to refuse negotiations. Own the situation and manage it. I hope that the above tips will help you develop a self-possessed style of behavior, devoid of fuss and unnecessary attempts to show off all your advantages. This style will help you, on the one hand, maintain a certain distance, and on the other hand, demonstrate interest and friendliness. Remember, the more something true there is in a person, the more free he is in his behavior, the less he needs to pretend to be something.

Cloth business woman.

Previously, there were no business women in our country - only party and trade union activists. They dressed accordingly: “school” suits and modest blouses with a crew neck (an option was a bow on the bust). As the classic sang, “and my wife, comrade Paramonova...”

But now Russia is confidently becoming a world leader in the number of business and elegant women. The success of an enterprise depends to a large extent on how businesswomen are dressed.

What should her costume be like?

Boring, predictable and impeccable - these are the definitions that are indispensable for a women’s business suit, says the famous Moscow stylist, creator-director of the Koty group from the famous company Margaret Astr
Andrey Manovtsev.

The main danger that awaits a woman when choosing a business suit is its hyper-provocativeness. A business suit demonstrates not only the financial capabilities of a business woman, but also her upbringing, taste, and knowledge of business etiquette. Therefore, a woman should always remember the rule: if you are doing business, you need to be ready to make certain sacrifices in fashion.

Despite the fact that the silhouette of a women's business suit has remained virtually unchanged for thirty years, the suit itself is constantly undergoing cosmetic adjustments. This is due to the evolution of the concept itself
"classic". Classic style these days obviously gravitates towards moderately free, democratic lines, allowing combination with other styles.

Some democratization of the classics is manifested primarily in the loose cut of the jacket. It is fitted - but slightly, and this is not accentuated.
Everything else is not strictly regulated. The jacket can be either double-breasted or single-breasted; up to, below and above the hip line. Buttons must be real bone or covered with fabric or leather. It is advisable that they be the same color as the suit. The clasp can be caliper (internal), like in Chanel suits. The shoulder is slightly widened and slightly raised, but nothing more.

What the newfangled liberties do not apply to is the skirt.
Innovation is taboo here. The skirt should be straight, tapered at the bottom, tight-fitting to the hips, with a slit at the back of no more than ten centimeters.
The classic length of the skirt is mid-knee. But it can be a little above the knee, and a little below. A mid-calf length skirt is only good for women with leg problems.

Gold and silver straps on the skirt are excluded. And, conversely, handmade leather straps with the logo of famous companies are welcome.

The trousers are of a purely classic cut, slightly tapered at the bottom. A sign of bad manners is tight trousers.

Fabric and color play a big role in choosing the right women's business suit. Preference is given to smooth fabrics - English tweed and wool, as well as satin, matte silk, velvet and boucle. Viscose and all kinds of stretch are excluded.

The color scheme is not variegated: gray, beige, various shades of dark blue, deep burgundy, brown and black.

We must remember that the same color and texture of fabric may be acceptable at one business event and completely unacceptable at another.
For example, according to etiquette, a cotton suit can only be worn if you and your business partner are having breakfast or lunch in an outdoor restaurant. You can only appear in a pure white suit at a dinner in the summer.

A pinstripe suit is suitable for formal occasions in the afternoon.

When choosing a women's business suit, special attention should be paid to the manufacturer.

It is best to buy business suits from such well-known companies as
Armani, Max Mara, Lanvin, Trussardi, Cerruti, Robert Barton, Betty Barclay,
Chanel, Guy La Roche - calm, non-provocative items that comply with the canons of business etiquette.

But the suits that Russians love from Versace, Dolce & Gabbana, fashionable Gucci, Moschino, and Japanese fashion designers are less suitable for business meetings. Their models are more suitable for bohemians.

If you are invited to dinner, outfits from Valentino and Gianfranco are appropriate
Ferre. The main thing: collectibles from the latest catwalk shows are not suitable for a business woman. Her business suit should be immaculately boring, simple and clear, like the crust of stale bread. Ideally, a business suit is tailored specifically for a specific woman in a fashion house of a famous designer. You won't see another suit like this; it will definitely have the company logo indicating the person for whom the personal model was made.

It is known that a business suit, consisting of a skirt and jacket, is often intended for events in the first half of the day. Trousers and a jacket are good in the evening.

A black business suit is good either for evening business meetings or for formal public appearances.

Anastasia Gareeva about the image of a business woman.

It's no secret that in the world of business people, taking their image seriously and maintaining a favorable image of their company is extremely highly valued. And this is not surprising, because one of the most important components of business is interpersonal contacts. The success of communication directly depends on people’s ability to present themselves and leave a good impression.

You may know all of Carnegie's books by heart, but there's a stain on your skirt or it's too bright lipstick will nullify all your attempts to influence your business partner. You can be a genius and have a very good understanding of your subject, but charming curls will become a stumbling block on your way up the career ladder. While knowledge and application of at least the basic laws of business image and business etiquette can turn you into a true business lady (of course, if you have a certain amount of business acumen).

So what is image? Leaving aside all the complex socio-psychological and philosophical concepts and definitions, it can be decomposed into very specific components. Your clothes, hairstyle, makeup, gait, manners, speech, place of work, apartment, car, dacha, husband, children, pets (as well as the absence of any living creatures in your home), your habits, taste preferences, attitude towards alcohol, literary preferences (or lack thereof), love (or indifference) to art, etc. - all this works for your image (or against it). This list alone can make your head spin and you may get the impression that you can’t handle it all alone. However, you should not give up and pin your hopes on the image maker (however, if financial capabilities allow, then why not?). But it seems to me that the image maker’s clients are mostly men (those who really have a hard time by nature!). And you are a woman, which means you have a natural instinct
(intuition, sixth sense) how to look and behave. In this you have a huge advantage over the stronger sex.

One of the building blocks of image is clothing. We are accustomed to focusing on the second part of the common expression: “You are greeted by your clothes, but seen off by your mind.” Of course, this is partly true. But why wait until your partners and interlocutors appreciate all the subtleties of your mind? Isn't it better to immediately present them with a business card of your seriousness and respectability? After all, the first (favorable) impression will only contribute to your appreciation. In addition, the style of your clothing can affect the attitude of your superiors towards you and what assignments you will be entrusted with. Of course, it is much easier for men (due to their inherent conservatism and stereotypical thinking) to constantly wear some kind of business uniform. For women, clothing is, first of all, a way of self-expression. And although they have to accept the rules of the team, sometimes there is a need to stand out, and certainly in something selflessly orange or purple. However, remember that the following thought may creep into the boss’s head: “Can I entrust an important client to that flowered one over there?”

In general, if you work in a reputable company or want to take a vacant position in it, dress in such a way as not to shock others and not to offend the company’s image with your appearance. All sorts of latest squeaks, squeals, sobs and other breaths of fashion (if you are their fan and follower) can only cause bewilderment among employees (and this is at best). But the classic has always been and remains a win-win option. A couple of impeccable suits, a few elegant but formal blouses and classic shoes are almost enough to create the desired look. It is very important to master the art of selecting clothing items and accessories. Then you will be able to create a wide variety of compositions, and you will not be disgusted by monotony. Your helpers in the fight for elegance are shawls, scarves, light scarves and, of course, ties. They can be tied and draped in a variety of ways, depending on the task at hand and the inspiration that comes to you. Simple, but exciting game with accessories will allow you to always feel at ease - whether at a business meeting, at a buffet table, at a conference or at a dinner with the boss.

Regarding the attitude towards clothing in the world of business people, I remember one interesting story. A Russian translator who worked at the American UN headquarters said that the appearance of employees there is the object of constant control by special employees. So, at the entrance to the building there are women who stop and send home all those who, in their opinion, are dressed inappropriately. Moreover, this can happen to one person 2-3 times a day until his clothes take on the proper form. All women there are required to wear tights, closed heeled pumps, even in 30-degree heat, and change their blouse at least once a day.
Dresses, sweaters, trousers, long skirts and other wardrobe items beloved by our compatriots. Perhaps we should take an example from them.

Let me move on to the next element of the image. You will agree that the most respectable clothes will have no effect if you don’t have a hairstyle. And if you are a business woman, then in the workplace you should not show off the beauty of your hair by letting it fall over your shoulders or curling it into stunning curls. The rules of etiquette of the business world require a woman to have not a short haircut or a complex hairstyle, but hair medium length(not below the shoulder line). However, if you don’t want to part with your “girlish beauty” at all, you will have to make sure that your hairstyle does not evoke associations with a crow’s nest or your head does not look like the head of that beach girl from the calendar. You can choose your hair color depending on your goals and intentions.
Of course, red, purple and similar shades will only work against you. But it is known that a female leader with dark hair involuntarily evokes respect for herself, while blond ones are popular and have a favorable attitude from their subordinates. So if you are a leading person, if you are used to being the mistress of the situation and holding the reins of power in your hands, your color is dark. If your leadership style is more democratic, light colors will only contribute to this.

Correctly executed and appropriate makeup can not only highlight your natural charm, but also become one of the factors successful career. And, on the contrary, if you show up one day in the office with a face a la “vampire woman,” you run a high risk of running into unflattering remarks. It is difficult to give general advice, because every woman’s face is individual. However, avoid flashy colors and an abundance of cosmetics. And common sense and a sense of taste will tell you the right tactics.

Is it worth repeating the truism that neither clothes, nor hairstyle, nor makeup will make you respectable if you cannot wean yourself from biting your nails or sniffling. Remember the heroine of Audrey Hepburn: good manners turned a street girl into a real lady! And if your parents didn’t bother to instill them in you as a child, it’s not so scary. Gait, facial expressions and gestures are just as susceptible to change as clothing or hairstyle.
Look at yourself in the video. Do you like everything? If not, at least you'll know what you need to work on.

The obstacle to success for many is their own speech. Too fast (or, conversely, too slow) pace, swallowing or chewing words, lisp - very unpleasant things.
Especially for those whose work involves telephone conversations, meetings and conferences. However, only a small proportion of people have organic defects (anomalies of the larynx, nasal and oral cavities), due to which they cannot speak correctly. The rest are simply too lazy to train their voices. If you have problems with diction, your persistence, coupled with the efforts of a rhetoric specialist or a book on how to speak correctly, will do the trick.

And finally: all the components of the image you have chosen are only combined with each other and perceived naturally when they are inspired by your inner content. And if your desire for success is sincere and supported by daily work, you will not have to force your nature, getting used to a new image. It’s just that at a certain stage in your career you will realize that you are already that very businesswoman whose image has been exciting your consciousness for so long.

Conclusion.

Business etiquette is an established procedure for behavior in business and business contacts.

Etiquette, if understood as an established order of behavior, helps to avoid mistakes or smooth them out in accessible, generally accepted ways. Therefore, the main function or meaning of business person etiquette can be defined as the formation of such rules of behavior in society that promote mutual understanding between people in the process of communication. The second most important function of etiquette is the function of convenience, that is, expediency and practicality. From the smallest details to the very general rules, etiquette is an approximation to everyday life system.

One of the first rules that determine etiquette itself is that you should do this not because it is customary, but because it is either expedient, or convenient, or simply respectful towards others and yourself. Etiquette is one of the main “tools” of image formation. In modern business, the face of the company plays a significant role. Those companies that do not observe etiquette lose a lot. Where etiquette is present, productivity is higher, results are better. Therefore, you should always remember one of the most important postulates that businessmen all over the world know: good manners are profitable. It is much more pleasant to work with a company where etiquette is observed.
It has become the norm almost all over the world. This is because etiquette, due to its vitality, creates a pleasant psychological climate conducive to business contacts.

We must remember that etiquette helps us only when there is no internal tension arising from an attempt to do something according to the rules of etiquette that we have never done before.

References.

1. Anastasia Gareeva, Magazine “Everything for the Office” N 19, 1997
2. Alekhina I.V. Image and etiquette of a business person. - M.:EEN, 1996
3. Ksenia Sarmatova “Woman’s Career”
4. “MOTHERS-DAUGHTERS” No. 18, September 1998

Having become university students, most of yesterday's schoolchildren part with their disgusting life without regret. school uniform. Universities do not require their students to follow a strict dress code, and young people happily take advantage of this. However, the situation often changes when, after receiving a diploma, a newly minted specialist in faded jeans joins a reputable company, where business etiquette in clothing is fundamentally different from the alternative student wardrobe.

Of course, different companies have different attitudes towards dress codes, but know the basics of business etiquette any applicant for a particular position needs clothing.

The meaning of the dress code

Most companies pay special attention to the clothing style of employees; the way employees are dressed and the way they behave in the office creates a certain impression of the company’s image potential clients and partners.

In addition, the dress code performs a number of important functions: clothing emphasizes the specifics of a particular situation, and also plays a decisive social role, to one degree or another reflecting gender, social status, profession, financial viability, as well as a person’s attitude to style and fashion and traditions.

Dress code: basic mistakes

As a rule, when applying for a position, a person who has common sense, understands what you can wear to the office and what you shouldn’t wear. However, cases of catastrophic non-compliance with the dress code are recorded from time to time in almost every company. This happens especially often in small and young companies with a poorly developed dress code system or its complete absence.

To prevent your appearance from causing puzzled glances and ambiguous grins, remember a few basic dress code rules that work in any company, regardless of its size and financial strength:

Business etiquette in clothing for men

There is a business dress code for special occasions and a so-called standard office dress code. In the first case we are talking about expensive suits, silk ties and cashmere coats, in the second - about more democratic clothes, designed in a business style. A standard office dress code wardrobe is appropriate in the office, at a business meeting, and during a short business lunch with partners.

Shirts

Trousers

• Pants made of light fabrics distract attention from the shirt and the image as a whole. You should not wear light-colored trousers to an interview or business meeting; it is better to give preference to trousers in black, dark brown, dark blue or charcoal gray. The hem of the trousers should lie on the top of the shoe, but not gather into unsightly folds at the bottom.
• The official office dress code, as well as the standard one, does not favor checkered shirts, wide bright stripes, or items with prints and designs. Clothes should not distract the attention of colleagues and partners; in some countries, a certain combination of checks or stripes is associated with belonging to a particular national or political movement, therefore, in order to avoid misinterpretation of your image, it is better to keep your business wardrobe in a monochromatic manner.
• Shirts with short sleeve leave it to the missionary guys, they are not appropriate in the office or at negotiations. A shirt in the same color as the trousers creates the impression military uniform, a win-win option is dark trousers and a light shirt, but not the other way around.
• Denim clothing is, of course, very practical, but in a business setting it is not appropriate, especially when it comes to distressed and light-colored denim. In some companies, the dress code allows the presence of jeans, but for the most part such clothing is allowed in small companies associated with creativity, advertising or IT technology.

In the 21st century, a businesswoman is no longer a rarity. Quite a lot of representatives of the fair sex occupy leadership positions. In this regard, let's look at the issue of business etiquette. Knowledge of the norms of behavior in business circles is necessary, first of all, in order to ensure the respect of partners and career growth.

To familiarize yourself with the basic rules of business etiquette, today there is a pretty good book, the authors of which are Susanne Gehlbach-Grosser and Jutta Hoffmann. It's called "Business Etiquette for Women." It lays out in accessible language all required material, which will be especially useful for beginning businesswomen.

Business etiquette for women and rules of communication

The etiquette of business communication between a man and a woman involves several components, which we will consider in more detail later.

Sometimes the greeting itself causes difficulty for a woman. She may be confused, not understanding whether to shake a man’s hand or raise it so that he can kiss his hand, as is customary according to the rules of social etiquette. If you are meeting this man for the first time, then offer your hand so that you can kiss it and shake it. This will provide some freedom of choice to your interlocutor.

An important component of business behavior is the style of communication and behavior with partners, management or subordinates. With whomever and in any situation, you must behave in such a way that your interlocutors develop a feeling of respect and trust towards you. No matter who you are talking to, be it your superiors or your subordinates, you should never adopt a dismissive posture, and do not sit on the edge of your chair. In this case, you will demonstrate to management your uncertainty and confusion. It is best to sit deeply in a chair and keep your back straight.

Watch your gestures. Do not wave your arms in all directions, but if gestures are necessary, then do not go beyond a radius equal to half a meter around you. Gestures should be smooth. During a conversation, keep your palms in sight, thereby you will be able to gain the trust of your interlocutor. Do not place the bag on your knees in front of you, as this will serve as a signal of your inner closedness. It can be moved to the side or behind your back.

Now let's move on to the look. He should be friendly and show interest in the conversation. For comfortable communication, move your gaze from your partner’s eyes to something else, but at the same time, do not lose eye contact for a long time, as this will be perceived as a loss of interest in the interlocutor. It is also unacceptable to closely examine your communication partner; this may be perceived by your interlocutor as your insolence and bad manners. Do not show brightly colored emotions, both positive and negative.

Voice timbre is of no small importance during negotiations and meetings. Screaming, and especially squealing, is a violation of business etiquette. The voice should sound confident and loud enough so that everyone present in the room can hear it, and not outside it. Speech should be measured with obligatory pauses, otherwise colleagues and partners will not be able to grasp the essence of what was said and will perceive you as a frivolous and frivolous person.

Business etiquette for women and dress code

Business etiquette also places certain demands on a woman’s image. There is a saying: “they meet you by their clothes, but they see you off by their mind.” Believe me, if you don’t look decent, then few people will want to do business with you, no matter how smart and professional you are.

The clothing etiquette of a business woman is quite strict. She should look stylish, fashionable and at the same time in accordance with all the rules of the dress code.

The suit must be a classic color (black, gray). Moreover, recently it has been customary to wear a black version for more significant and solemn events, and leave a gray suit for everyday work.

A classic option for work is a combination of a white blouse, a fitted jacket and a straight-cut skirt or pencil skirt. But you can replace it with a strictly cut dress, the length of which should not be above the knee. You should also be prepared to wear nude tights at any time of the year.

Shoes must be closed. This is a classic model of shoes with a stable and low heel. In summer, you can wear models with open heels. Shoes must be chosen from genuine leather, the color of which should not be bright and flashy.

When creating the right appearance for a business woman, do not forget about makeup and manicure. The skin of your hands and face should be well-groomed. Makeup is best done in nude shades, but you shouldn’t overdo it either. There should be a minimum of cosmetics on the face, just to emphasize natural beauty. Nails should be short and neatly shaped. Their color should not distract the attention of your interlocutors from communicating with you.

It is easy to find information on this issue on the Internet, which can be downloaded for free.

Video on the topic of the article

The lifestyle of a business woman is gaining momentum every year. However, it is impossible to achieve career success without knowing the rules of conduct in this area. Business etiquette for women is the ability to present yourself. In order to understand all the intricacies of business etiquette, you can download the book by Suzanne Gehlbach-Grosser. Its main points are revealed in the article.

Appearance

The appearance of a business woman is her calling card. No matter how professional she is, the first impression that business partners have of her depends on her appearance. An image thought out to the smallest detail will not only give confidence to its owner, but will also create the right effect on others.

First of all, a woman should look neat - neat hairstyle, natural makeup, manicure, ironed clothes, clean shoes. Short haircut requires mandatory installation long hair It's better to assemble it carefully. A woman's hands should look perfect - short-cut nails, varnish in calm shades. Dressing etiquette for a business woman requires a formal suit in a classic color. It can consist of a blouse (preferably white), a pencil skirt and a jacket. A pantsuit or a formal A-line dress is also suitable. Gray color in clothes is ideal for everyday work; for more significant events it is better to choose black. A good addition to a business look would be classic genuine leather pumps and nude tights.

Despite the rather high requirements for image, a working woman still has the opportunity to emphasize her individuality. Business style does not prohibit the use of various accessories ( neckerchiefs, jewelry, bags). The main thing is that they are in harmony with the rest of the image and do not look provocative.

Business communication

Most professions involve interaction with people. Bosses, subordinates, colleagues, clients and business partners. Each case has its own characteristics and its own rules. But there are also general recommendations that should be followed, regardless of the position and rank of the interlocutor.

Starting a conversation

Any meeting begins with a greeting. In the case of superiors, subordinates or clients, it is enough to say hello verbally and immediately move on to the topic of conversation. The situation is more complicated with male business partners. Some women get confused, not knowing how to offer their hand correctly - for a kiss or for a handshake. You can avoid awkwardness by tilting your hand slightly and extending your arm. Thus, the man will have the right to choose how exactly to respond to the greeting.

Nonverbal cues

Communication with people always presupposes a respectful attitude towards the interlocutor and self-confidence. The status and position of a person do not play a role in this. You cannot show your disdain for your subordinates, as well as show confusion and tension when communicating with your superiors. The pose should be open and natural, the gaze direct and friendly, and movements smooth. It is better to keep your palms in sight and not “screen them off” with a bag, folder or other objects. This way, a woman will be able to win over her interlocutor and inspire confidence in him. Active gestures and staring are not encouraged.

The etiquette of business communication between a man and a woman presupposes a conversation on equal terms. A woman whose behavior is calm and restrained, without a hint of coquetry or familiarity, is endearing and arouses respect.

Speak to be heard

During a business meeting, a woman is primarily assessed from the point of view of professionalism. This means that the outcome of the meeting directly depends on what is said during the meeting. But not only the words themselves are important, but also how exactly a woman speaks. Her speech should be clear and understandable, her voice should be loud enough. Do not express your emotions too violently and raise your voice, breaking into a scream. Colloquial speech and distortion of words are unacceptable. Correct literate speech is an indicator of a person’s education.

Simple secrets of success

In order to achieve success in your career, you need to develop several useful and important habits:

• Be punctual. This quality is valued by all business people. Regardless of the importance of the meeting and the rank of the interlocutor, you cannot show disrespect by making yourself wait;
• Do not go beyond business relationships. You should not talk about personal topics with business partners, bosses and subordinates. Even during informal meetings and corporate events, you need to try to “save face” by not allowing yourself unnecessary words and behavior;
• The workplace is for work. Don't create chaos on your desk. Order is conducive to effective work. It is also better to avoid the presence of various trinkets and photographs in the workplace. This not only distracts from the work process, but also characterizes the woman as a frivolous person;
• Keep records. In business matters, it is better not to rely on your memory. Writing everything down is a very good habit that will save a working woman from troubles and conflicts in her schedule.